How did you use media technologies in the construction and

research, planning and evaluation stages?

Question Four

In our Media Production we used a vast majority of different media

technologies throughout the course, different media technologies work

well with different parts of the course. We went through a vide range of

different technologies, from social networking sites to organizing sites

such as twitter and prezzi.

Research

• During our research we wanted to know a significant amount about the band

Arcade Fire and the genre indie rock, with the help of Google Chrome, YouTube

and Wikipedia we gathered a real understanding of the band and Indie Rock.

Looking through videos on YouTube we found extremely helpful things that will

benefit our video, we discovered the correct apparel for Indie Rock, the correct

performance/mood for Indie Rock, also we discovered the correct

settings/locations for Indie Rock, all of these little useful facts contributed to the

production of our Media video. For our digipack, we took inspiration through

Google images, various blogs and YouTube videos.

• We found out that Microsoft word was commonly used to carry out parts of our

research, it was quick, easy and extremely beneficial. We used a software

called SlideShare to carry out our research onto our blog. We used a website

called Blogger, this was basically our blogs in which we posted our work in

categories Research, Planning, Construction and Evaluation, Blogger is a

website that showcases our work.

Planning/Shooting

• Whilst underway with the planning, we were set back with the task of using other

technologies to showcase our work, along with this we wanted to use other

technologies and software's to edit and create our work. For instance we used a

Cannon 600D, this was for our test footage which we uploaded on final Cut, we

transported it through to the IMac’s.

• Whilst planning our digipack, we decided as a group to follow the concept of the

video using key images that reflected the narrative. This ended up being the

choice of using the lead character and the background of the city. Once we

sketched these on paper, then finalised with the fine line pen, we scanned the

images onto our accounts, from then we rendered in Photoshop to make it more

visible, from then we exported it onto our blog page.

• We realised that our song was a bit too long, with the use of Cubase we cut up

the song, so the first part of the song matched the themes of the start of our

music video, whereas the end of the song matches the themes of the end of our

music video.

Construction

• After the planning of our music video, our digipack and advert, we went forward and

started the creation of our music video. With the footage we took, we exported it

down onto Final Cut Express and began the editing phase, there was minor setbacks

with this software including the rendering time, sometimes it took the best part of

thirty minutes, but with perseverance we stuck at it and finished.

• Photoshop was a key element towards our A2 Portfolio, we used it rather early in our

unit, we had to create a company logo in which we used through our work, it can be

visible throughout our blogpage homepage, Photoshop was used to create the

digipack, we took photographs of our casted star and exported them onto Photoshop,

we already had the template at the ready, so all there was left to do in our group was

to be creative and design our digipack suited to the theme of the music genre of

choice (Indie Rock). For the creation of our advert, we followed the same as the

digipack, making sure it all flowed into one, w used the same colours, font and

images.

• We used Cubase to edit down the time of our song early on in the planning stage, but

we realised that it didn’t have a natural flow to it, with numerous efforts and different

ideas, we came up with the one we used on the video, it just felt right.

Evaluation

For our evaluation, we used various media technologies.

• Question 1. Due to our Question one being rather long on Word, we took out a camera from

college and filmed the answer, we took the footage from the Panasonic, exported it onto Final Cut,

edited out the parts that weren’t necessary, rendered and exported it onto our blog.

• Question 2. in reply to Question two, it wasn’t as long as the other questions, after the question

was complete we put it onto SlideShare, then it was ready to place onto our blog.

• Question 3. as Question three was asking about audience feedback, we asked three people to

watch our blog, after they watched it we took out a camera, and asked them various questions

about the video, after this was done we exported that footage onto Final Cut, we included the

questions on a slide before that given person answered, we put the questions in chronological

order, meaning the first question would be answered by the three people, then we done the

second and third one it the orderly fashion it followed. After this was complete we done a write up

about our audience feedback on word and placed into SlideShare and then our blog.

• Question 4. as Question four was basically a summary of the different technologies we used

throughout the unit, we thought using Microsoft PowerPoint would be the most beneficial, after

this was all complete we exported this onto SlideShare and onto the blog.

After we completed all of the evaluation questions, we wanted to present them in a professional way,

we thought the best way to do this is using a Wix, a simple but effective way to present our work.