By Dean Hugh - Johnson

4. Who would be the audience for your media product?

How does your magazine target the market demographic (age, gender, ethnicity, region, class, sexuality, physical ability)?

My magazine targets my age target audience from the ages of 16 - 40 because of the way my magazine is presented and the use of language used on the Front Cover & Contents Page. My magazine targets male gender because all my models that I used for my magazine are males because Rap & Hip-Hop mostly tend to be males. My magazine targets all ethnicity because I have a cross race are from different backgrounds & different cultures. My magazine targets region because it has artists featured on the sell lines that are from different countries, areas and regions. My magazine targets a wide range of different classes because the content that my magazine contains can be towards working class, middle class etc. But I don't really have a class because the genre can appeal to anyone. My magazine targets all types of sexuality because I don't want my magazine to discriminate any type of sexuality. My magazine targets all physical ability because we have resources that may help those we may have a disability, such as a audio for the magazine.

Age can determine the target audience but it is not the only or the most important factor?

Age is an important factor because without the age in any form of research that you are doing you will not be able to finish conducting your research because you would be missing a key value that is needed in order for you to finish your research. Also, without age as a key factor you will not know who your potential target audience is and also the content within the magazine may not be appropriate for any age. In addition without age that may mean that your magazine could be picked up by anyone meaning that the magazine has lost its true value because its not different to a specific age demographic.

Is there an ideal readership profile you can create? Can you create a consumer profile for your magazine?

Yes there is an ideal readership profile that I can create for my M.A.T.S magazine, My “target readers” are Hip-Hop/Rap fans that are from the ages of 16-40 from working/middle/upper class categories.

My audience would normally tend to listen to: Capital FM, Kiss FM, BBC 1Xtra

They would also tend to watch: Channel AKA MTV Base