What kind of institution might distribute your media

product and why?

The companies that made my film are independent. In our pitch we decided to use real independent companies at first but later on our teacher informed us that we would get more marks if we used our own company and distribution names so we used our imagination and came up with two names for the production and distribution companies.Before we actually came up with the names, we briefly researched companies that produce and distribute horror/slasher films. Some names that grabbed our attention were : Hammer Pictures, Fear Driven Films, Hellfire Pictures, Bender Spink and Blumhouse Pictures.

These are the names that we came up with : Omninous Eye Productions

and SimEX Films. Below are the logos of my production and

distribution companies.

Mainstream and independent title sequences differ quite a lot. Mainstream has enough money, in this case budget, to do a good stylised title and distribute the product. Besides the budget, they have a vertical integration, which is very favorable because the money will always go back and it is very easy to distribute the product. Whereas, independent companies have a horizontal integration. To distribute an independent film, you need to employ an independent distributor. Due to a very low budget they are not able to create extensive marketing unlike mainstream companies. Independent films are often distributed through social media because it’s free and also because most youth drama films focus on the “youth of these days”.

Social media is one of the keys to target the youth through: Youtube, Facebook, Twitter, Tumblr, Google+, Rotten Tomatoes, trailers, websites. Therefore it has a limited distribution. Mainstream companies are able to distribute through social media which is the new digital media and at the same time distribute the product through old traditional media like billboards and posters. This targets the audience in a more effective way; you are not only persuading your target audience but you’re also gaining a wider audience. Mainstream companies are able to screen their product in several cinemas around the world, whereas independent films are usually only screened in some, even few, cinemas nationally. Some screen their films in other countries.

My title sequence was screened at Screen on the Green, an independent cinema, in Angel. It was also digitally distributed through Vimeo.