BY PHOEBE JOHNSON

QUESTION 3

What kind of media institution might distribute your media and why?

BAUER MEDIA

Bauer Media is a large European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines.

They have produced successful magazines for the UK previously such as Empire magazine, which is a film magazine launched in 1989 yet is still running today.

They also have published KERRANG! Which is a music magazine and is one of the main influences I have had during the making of mine. However they have also produced magazines such as Q which means the company has experience in dealing with different types of music magazines. Meaning that hopefully it would be able to cater to my alternative/edgy style magazine.

IPC MEDIA

IPC Media is owned by Time Warner and is a popular music magazine publishing company, which publishes my main influence for my magaine which is NME. So having my magazine distributed by this company would be ideal. There target audience is also similar to mine which is for young adults

IPC media is a very successful company and it reaches oveer 130 million people over different media platforms, meaning if my magazine were to distribute from this company it would already have a lot of people viewing due to their popularity.

They have also produced very popular magazines such as NOW and TV Times which are very popular sellers in UK.

IN CONCLUSION

The two companies that I have researched could distribute my magazine because each of them published the magazines that are my influences.

However my main influence is NME magazine and that is published my IPC Media which is extremely popular and already has many music magazines that it is publishing. Meaning that they would know how to make my magazine a success and distribute so that it gets seen world wide.

However I would also choose Bauer Media as they have many successful UK magazines and already distribute around 600 magazines and have been running for a long time so they know the business well.