Q3: What have you learned from

your audience feedback?

Our target audience:The target audience that we wanted to address our music video to is a mass audience. This mass audience would consist of men and women aged 16-20.

Why we chose this target audience:This target audience was chosen because of the four actors that are featured in our music video. The actors were two male and two female who were aged 17-19. Therefore we felt it was the most appropriate to select a target audience that could coexist with those in the music video. However this can be argued to not be financially suitable from a distribution company’s point of view as this age range appears to be a mass audience, it could actually end up being niche due to each individual target audience members taste.

Secondary audience:If a secondary audience was to become present, it would most likely consist of those who are out of the age range given in our target audience.

How we attracted this audience:As a group we aimed to attract the target audience by using actors that were of a very similar age to them, which would mean there is a better chance that they could relate to the different characters. Furthermore, we used two female and two male characters so that gender would not become an issue with our target audience meaning one gender would outweigh the other.

Audience feedback:ProductionDuring the process of production on the music video we gained audience feedback by asking the actors what they thought of the roles they were playing and whether they could suggest improvements. We found this appropriate as the actors used fit the criteria of our target audience therefore this enabled us to improve. These improvements included changes of locations as the motorcyclist character knew more scenic locations to film. An advantage of this is that it meant it provided more variety to the shots used, in particular the long shots of the bike.

Post-productionWhilst editing we had classmates who we would ask to view our final piece as we were creating it to gather their opinions. This meant that we learnt to use this information to make any necessary changes that would potentially improve our product.

How this feedback influenced our final product:Audience feedback during production and post-production greatly influenced our decisions which resulted in the final piece. For example the lighting in one of the characters first round of shooting was so harsh we re-shot the entirety of their storyline on a different day so that the lighting was more natural. This enabled us to gather the best possible shots that we could. It also benefited us as a group because during the post-production process it gave us a larger variety of different shots to choose from.

Questionnaire:When we had finished our music video, myself and my partner created a questionnaire that we gave to 11 people who fit the criteria of our target audience. We asked them to watch our music video and then fill in the questionnaire that we provided:

Questionnaire responses:Here are an example of the different responses we received from conducting the questionnaire:

Analysis of audience feedback: By conducting the questionnaire we learnt the best way to improve our music video was to create a more clear narrative. But due to our storyline being a non-linear narrative we intended for it to be slightly less clear than a linear narrative that is seen in some music videos. After researching music videos we felt that non-linear narrative was slightly more suitable for the genre of the song. However all the people who filled out the questionnaire agreed to some extent that the imagery did match the audio.

What I would do differently:After receiving the feedback from our audience, I learnt that the best aspect of our music video to improve upon would be making the narrative more clearer. I would achieve this particularly through the use of more clear establishing shots of the four different characters used in the text. This would enable to audience to create a better understanding of the non-linear narrative and the various characters and their individual storylines. These establishing shots would involve medium shots of the four different characters at the beginning at an eye level angle.

Furthermore I learnt that another improvement that could be made as suggested in the audience feedback is to change the lip-syncing. This would be done by shooting more shots of the actors lip-syncs to the audio and therefore it gives us a greater choice of shots when editing. Which means that we have a bigger variety of shots meaning the lip-syncing can be improved through the use of jump cuts.