Question 3:

A publisher is a company or person that prepares and issues books, journals, magazines, or music for sale. It is part of the distribution process.

Two of the biggest Publishers for the UK are IPC media and Bauer media.

IPC Media distributes its products online and in magazine form along with making them

available on tablets holding events to promote them. This means their products are

largely distributed. This could be good for my magazine as it will help keep up with the

web 2.0 generation and make my magazine more accessible. They also have a very large

customer base as their website say “we engage with 26m UK adults - almost two thirds

of UK women and 42% of UK men.”

On the other hand Bauer Media group work in TV and Radio along with magazines and

have a equally as large customer base as their website says “The Group is a worldwide

media empire offering over 300 magazines in 15 countries” this may lead to an even

larger distribution for unorthodox. Bauer also have experience in publishing for my

genre of magazine.

The Genre of my magazine is alternative and pop . This will help fill gap in market in terms of music magazine as my survey said that Alternative music was one of the most popular genres but there were no magazines suited to this genre.

In terms of format my magazine would be most suited to a company like IPC media as they own NME which is a similar magazine to Unorthodox (they also publish music magazine uncut). However, in terms of genre and content it is most suited to Bauer media group as they own magazines such as Q which features a mixture of genres like alternative and pop (they also publish mojo). This is also better in terms of the target audience.

For my market research results I found that people wanted to read music magazines but they weren’t always available in the right genre. I also found that they listen to music through different devices . This may mean that they will want to read their music magazine on different devices as well (i.e. – Phone, iPod, laptop, ETC… Cross media conversance). Meaning that IPC would be better as they work more on making digital magazines.

Although both publishers provide equally as important points I think that Bauer media group is best suited to my magazine as they have already successfully published a magazine of a similar genre and have a similar target audience.