Pure living…

Lakshmi N.Menon thepureliving.in

2pureliving@gmail.com

Together, let us make a difference

“If you cannot do great things, do small things in a great way”

- Napoleon Hill

We took this advice to heart and set out to do our bit,

Thus Pure Living was born…

(Products Up cycled, Recycled and

Economised)

. We started with something small such as a pen.

And made , a pen made out of paper!

A small eco-conscious venture to minimize the plastic in the pen.

Then we moved on to something even smaller.. – Wicks! ‘Wicksdom’ is an initiative to make wicks for oil lamps out of cotton yarn. The loving hands behind this initiative belongs to our elders in poor homes .They find relief in this activity to use their time effectively and also to have an additional source of income.

Here is some startling info about plastic disposable pens.

Bic sold its 100 billionth disposable ballpoint pen by 2005

Imagine, if these 100 billion pens are laid end to end …, they would circle the earth 348 times.

Thus, the number of pens floating around the planet is ASTRONOMICAL

Its time we stop this!And here’s the solution as to how can we stop this ?

Either WE make refilling and reusing our pens a habit

Or

Choose Eco friendly disposable pens like

Design-1

Pens made of up cycled paper.

Design-2

Pens made of fresh paper.(Production outsourced)

Minimizes plastic, up-cycles paper and provides employment for women and the differently abled.

20 Plastic pens

20

is completely degradable except the refill

Comparison of the space in landfill once it is disposed..

REDUCES TO JUST THE REFILL

REMAINS THE SAME

Paper pen is an amazing eco friendly product that has immense potential to replace plastic pens to a great extent. Awareness and availability are the two criteria for its success.

For awareness, Pure Living conducts training programs and campaigns.

For easy availability, Pure Living has facilitated distribution of these pens at convenient stores in schools, bookstores, stationary shops, boutiques and other similar outlets.

Pure Living has semi-automated the production process to improve the productivity and scale up production.

We are proud to say that the entire process is now carried out by women and the differently abled.

client list INDIA

WiproBose institute KolkattaFederal BankMalayala manorama newspaperCGH earth-Casino group of hotels

USA

Oceana market–Pacifica, CALoch Lomond Market- CA

DUBAI

Comptoir -102Rustic Tinge

‘Wicksdom’ – wicks for oil lamps.(‘Ammoommatthiri’ in malayalam language)

It started as an activity to keep my 88 year old grandma occupied. She regularly makes wicks for our lampsin the prayer room. I suggested that she makes a few extra ones to distribute among her other children and relatives. The excitement she had in gifting the wicks made me realize how much she yearns to prove that she is still worthy of doing something for others. I also started supplying it to temples in and around. This gave her immense joy to know that the wicks were used in faraway temples which she is unable to visit.

(The essence of these lines will be lost in translation. hence not attempting.)

How we do it…

The raw materials are provided for free to the elders. There is no skilled training required as they are used to the process of rolling wicks throughout their life . We sell the rolled wicks to the temples, individuals and institutions .

It is a small task which keeps the old aged in poor homes occupied and also help them earn a living even at this age. Another advantage is that it gives an amazing accupressure effect to their fingers as they twist the cotton fiber.

Pass on the heritAge…not the garbAge.

Start small,think BIG & act NOW towards a clean and Pure living