Primary and Secondary Research

Ashley Smith

Primary Research data: Audience research Summary• People answered in our survey how many old people they knew, the average answer from 50

people was 5.5 and the majority answers knew between 4-10 old people

• The majority answer when we asked what age do the general public consider someone old came out as 70+

• What is the first thing that comes to mind when you think of old people, some (Majority)answers: Boring, Money, Loveable, Tired, illness, Young at heart, Wrinkles, Wise

• What the general public think old people do in their spare time: Sleep, Eat, Shop, Watch TV, Go on holiday, Spoil grandchildren

• The highest percentage said they watch BBC1 the most (22.22%) Channel 4 second (17.78%)

• The biggest majority of people interviewed said they watched TV between 5pm-9pm (48.94%)

Primary Research Data: Locations

• Belong Warrington( Retirement Village across the road from the college) • Various Charity Shops( Bernardos, British Heart Foundation, Cancer research UK)• Local Churches • Old people homes• Bingo Halls• Bowling Green

Belong WarringtonLoushers LaneWarringtonWA4 6RX01925 593800

College

Charities

Primary research data: Interviewees

• Manager of Belong Warrington• Residents of Belong Warrington• Grandparents( Ashley’s Grandparents Barbara and Roy )• Volunteer workers in charity shops• Bingo hall visitors• Church goers

Secondary Research data: Internet data/Statistics-Images

Secondary Research data: Internet data/ Statistics • 10 million people in the UK are over 65 years old. The latest projections are for 5½ million more elderly people in 20 years

time and the number will have nearly doubled to around 19 million by 2050.

• There are currently three million people aged more than 80 years and this is projected to almost double by 2030 and reach eight million by 2050. While one-in-six of the UK population is currently aged 65 and over, by 2050 one in-four will be.

• In 2008 there were 3.2 people of working age for every person of pensionable age. This ratio is projected to fall to 2.8 by 2033.

• The ageing population of the UK mirrors that in many other European countries. It is partly a consequence of the age structure of the population alive today, in particular the ageing of the large number of people born during the 1960s baby boom.

• In 1951, those aged 65-74 represented 67 per cent, and those aged 85 and over made up just 4 per cent, of the 65 and over population. Today, the two age groups represent 51 per cent and 14 per cent respectively.

• The number of people of ages 65 and over is projected to increase by 23 per cent from 10.3 million in 2010 to 12.7 million in 2018. Growth in this age group is projected to continue for the foreseeable future, with the 65+ population expected to reach 16.9 million by 2035.

• In 2010, there were just over 1.3 million more children aged under 16 than people aged 65+. However, this proportion is expected t0 reverse itself, and by 2035, there are projected to be 4.0 million more people aged 65+ than under 16s.

• Sources: http://www.ons.gov.uk/ons/dcp171776_258607.pdf, http://www.parliament.uk/business/publications/research/key-issues-for-the-new-parliament/value-for-money-in-public-services/the-ageing-population/