MAMEDIA ART 2010/2011

E-POSTCARDMuhammad Nuhlan Nafis Bin Abd Latif

1061102667

Project Proposal

Research topic:E-postcard

Theme:Old story new media

Background:Well known simple mailing messages concept, I turn up to change the idea of postal to email. Now day’s people being expose to internet technology, so the idea to create the E-postcard may save tons of paper. User may experience the new way of instant messaging.

Problem Identification:Postcard now days had been extinct from daily usage. In previous years, it had been use as simple message card for people. Now, instead of using email, people also use mobile phone to connect. By bring back the concept to new era, it still can be consider as most appropriate and convenient way to send message to each other.

Aim and objective:To change mind-set of people (postcard is an old way to send message)To bring back the idea and concept of postcard messaging (But in e-networking)

Motivation:People get connected faster day by day.

Ideation and concept:User must stand in-front of the screen. Create your own background by selected design in application. Body gesture will decide the pattern. Write your message onto the wall using selected icon and symbol in the application itself. A picture captured from the wall will be send directly to your friends email. Short messages like “I in class” or by using symbol that will be included in the installation may help user to send short messages to their friend.

•Design Approach•- high quality vector images as background- Simple, easy related icons to convey the messages.(created by my self)

RESEARCH & ANALYSIS

• People nowadays connected to each other easier and faster, in multiple choice of method. People commonly connected through verbal or non-verbal communication. Nonverbal communication, sometimes called "body language," is an important method of human interaction which can send messages as strongly as our words (David Bareford, 2005). To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others (Pritecho, 2010). So by then, in art perspective, sign and symbols play a big role in conveying messages. In addition on studying emotion conveying, this kind of communication involves motion, colour or shape. There are numerous examples of this kind of communication in nature (Ahmed A. Khan, 2001).

• A sign is a recognizable combination of a signifier with a particular signified. The signifiers now commonly interpreted as the material (or physical) form of the sign - it is something which can be seen, heard, touched, smelt or tasted (Daniel Chandler, 2009). So in today’s multimedia world, the aesthetic art expect of the sign will help people to understand clearer the message beneath it. Interaction between people will be clearer, easier and more effective.

• People speak with different languages depending on their religion or country. But how can they communicate without a need to study the language or writhing. This research project will focus on how people can convey their messages better instead of using text and words, in the way of using sign and symbols as the form of aesthetic art expressions. An application will be used as the communication tools. User experience will tell the story.

RESEARCH & ANALYSIS

From the reading on “Multilingual Multimedia” book, I found out one chapter that clarify my idea. Talking pictures explain how images can tell the story. So when it comes back to my topic, picture on a postcard tell the story of the person. What can be the main sign for people to understand your emotion or feelings at that time and where exactly you are, even the receiver can clearly understand what you want to tell them, without the need to learn the language. Here some findings I found out:

The four seasons•We all know about the four seasons. It was autumn, winter, spring and summer. It explains the feeling and emotions of the person too. As example, when summer, we all know the weather is hot and dry. By putting this picture inside the postcard, it helps to clarify the situation of the person.

RESEARCH & ANALYSIS

Currency Symbols•We might notice that each country have their own currency symbols, but some of them like European region use the same currency. As example this symbols “$”, we know that it’s the dollar symbol. Any person with different culture practice can understand the meaning beneath the symbol. By breaking the boundaries of communication, it’s easy to understand each other.

RESEARCH & ANALYSIS

Significant Architecture•Every place on earth had its own popular and significant building. When we go overboard, we love to capture our photos in-front of those buildings. As example, photo of me in-front of tower of Pisa. Something that very popular and commonly being identified may help person to convey their message.

Case Study

From the video, I kind of interested in the way of float spread idea. When a person walk beyond the projection area, the art design behind follow their movement. The art will stay and keep on growing following the human movement. This installation shows the method of motion tracking. The motion tracking application nowadays being very popular among us. New idea and concept may help it to be significant and effective.

RESEARCH & ANALYSIS

SurveyFrom the survey result, we found out that moving images such as video can convey messages better then others. Verbal communication somehow being the direct explanation but for the receiver interaction, they can make different judgment between true or not. Video footage also can be a prove for their message.

Idea Development

Postcard method nowadays can be one of the out dated communication method. But how can we improvise and make it more convenient then nowadays commonly used method of communication?

Follow the idea I had propose before, somehow it will be breaking the communication barrier. My installation may include interactive to create the postcard at the same way better in conveying messages.

My idea of motion trigger interactive wall help the user to create the picture for the postcard. Here some of the breakout:•Background: User will choose the seasons they having now. Movement may create the art design.•Symbols: Currency symbols may direct or indirectly tell the location of the person•Sign: The significant architecture support the message that user try to convey.•Emotion and posture: User emotion and body posture will help them to convey their filling at that time.

Idea Development

Now lets go to the person who will receive the Postcard. What kind of reaction they will experience? so I come up with an idea of moving image/picture. After the person who create the E-postcard send the postcard to his/her friend, the person who receive will experience a different way of receiving message.•Short clip from the postcard can directly give impact to the person.•Colour, shape and pattern create the feelings to the user.

CONCEPT SKETCHES

Contextual Studies

Personal Context• Attitude• Appearance Geographical Context•Area•Stage•Background/backdrop•Space

Social Context•Networking•Interaction•Chemistry

Cultural Context•Modern•Design•Sign & symbols

Content Development

Content Development

Content Development

Content Development

Functional Specification Sheet

Muhammad Nuhlan Nafis Page 1 of 1

E-Postcard

Screen name : E-PostcardPurpose : To improvise the idea of postcard and create it in the form of multimedia application.Person in charge: Muhammad Nuhlan NafisUser interaction : User will be in-front of the screen. Their body gesture and movement create the design pattern on the . background.

Frame within the screen/duration:

Media Element/Content:1.Text (Brief description) : Simple text(Harabara font) for navigation and instruction2.Images/Graphic : Pattern, icon, symbols and background.3.Video : Teaser & short clip from the application itself4.Animation : background5.Sound : 4 different season

Navigation Control & Icon1.User must stand in-front of the scene before start using the application2.Button start are located on the floor and user will start experiencing the application3.From their movement, the pattern will be created. After finish choose the icon for detailing, user must hit the button capture.4.After they key in the email address for the receiver, they must hit button send on the floor.

Final Synopsis

Teaser

Thank You!