Upload
guido-bora
View
146
Download
5
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
The Evolution of a Social Network in a High SchoolA Field Experiment
Guido Boràguido.bora @ unisi.it
University of Siena2013 Siena Workshop @ Rutgers
2013 Siena Workshop at Rutgers
Background Concepts
There is a considerable literature based on Social Networks sites (SNs) where the objective is to study the effects of interactions between users, for example friendship, classmate, roommate and tastes. (Lewis and Kaufman et al. 2008) (Jaxkson and Pin et al. 2009)According to the seminal literature (Lazarsfeld and Merton 1954, McPherson et al. 2001) individuals with similar attributes tend to end up together, this phenomenon is known as homophily which is Summarized by the famous proverb "Birds of a feather flock together". These studies had the advantage of extracting hidden structures and complex social ties however is still unclear, the cognitive impact of communication in the interaction between individuals (Chelmis and Prasanna 2011) and what is its influence on some aspects of students' everyday life: friendships, performance, sport and segregation of certain minorities.
04/0
5/20
13
2013 Siena Workshop at Rutgers
Paper Objects
» Organization of lotteries with rewards (beauty contest and quizzes) and analysis of results
» Study of, as permitted by the Privacy Act ,of tobacco (or alcohol) consumption
» Analysis of influences on sport» Study of users communication through the analysis of
the texts of the messages and posts » Study of the influence of friendship on the social
network on school performance» Study of segregation (32% of the students are
children of immigrants)
04/0
5/20
13
2013 Siena Workshop at Rutgers
Network exploration (Pros)
» Attributes in the explanation of social behavior» Availability of longitudinal data» Possibility to collect dynamic data on multiple
social relationships» Control effects of segregation» Text mining for semantic analysis and impact of
content analysis
04/0
5/20
13
2013 Siena Workshop at Rutgers
MyTito
Class N %I 59 23%II 49 19%III 59 23%IV 42 17%V 38 15%Total 253 100%Mean Age 15,4
04/0
5/20
13
Gender Immigrants
Female 67 9
% 26,5% 29,0%
Male 186 22
% 73,5% 71,0%Total 253 31
In December 2012 we installed at Tito Sarrocchi , an high school of Siena, a platform Facebook like (based on the Elgg open source software) named MyTito. The school currently has 1,600 students. All students are registered by default. After 3 months, active users to the social network are 253.
2013 Siena Workshop at Rutgers
Activity over time04/0
5/20
13
Sarrocchi representative students periodically organize meetings to explain to their colleague how MyTyto works. The peaks correspond to those days. Between February and March there was a slight growth in traffic.
2013 Siena Workshop at Rutgers
04/0
5/20
13
22% of users have only a friend on MyTito Social Network site SNs
2013 Siena Workshop at Rutgers
Network04/0
5/20
13
Density no loops = 0.02169245
2013 Siena Workshop at Rutgers
Peliminary Findings
» It is not a complete network (in the original design we wanted to start with a complete network in which the friendship decayed if inactive after a period of time)
» It is a multicentric network (groupings between classes)
» The network stops with a friendship is not reciprocated
» It is not a dense network
04/0
5/20
13
2013 Siena Workshop at Rutgers
Explanation
» Communication barriers between the classes (despite the class representatives hoped that the social network could help new friendships)
» No interaction with other social network sites» Facebook competition (Why do invent the
wheel again?)» Declared uselessness of tool
04/0
5/20
13
2013 Siena Workshop at Rutgers
Segregation04/0
5/20
13
2013 Siena Workshop at Rutgers
Preliminary Findings
We do not observe the phenomenon of segregation. » The Average Degree (AD) of the network is
equal to 10.97 against the AD of nodes represented by the immigrants is 7.04
» Furthermore the AD of the partition of only immigrants is equal to 2.58
04/0
5/20
13
2013 Siena Workshop at Rutgers
Classroom04/0
5/20
13
2013 Siena Workshop at Rutgers
Preliminary Findings
A 3-core analysis confirms the polarization into classes. Complete triads are mainly within the classroom
04/0
5/20
13
2013 Siena Workshop at Rutgers
Complete triads and related classroom04
/05/
2013
2013 Siena Workshop at Rutgers
Text Mining and Semantic analisys
Analyze the influences of communication between users according to their level of awareness of communication. This communication lines are characterized by an increasing intensity of relationship which can be defined on three levels: » the first level, friendship, is characterized by a low
cognitive involvement;» the level of private messages is characterized by an
intermediate level of articulation;» the interaction on the wall is characterized by a high
level of awareness especially if repeated over time.
04/0
5/20
13
2013 Siena Workshop at Rutgers
Principal component analysis (PCA)
The objective of the PCA is to determine the relevant base of reference to represent the data and filter the noise hoping that this new base filters the noise and reveals previously invisible structures A. PCA is a linear transformation of the data:
1. Minimize the redundancy measured by the covariance2. Maximize the information, as measured by the variance.
B. The Principal Components (PC) are new variables that have the following properties:
1. Each PC is a linear combination of the original variables2. The PC are between them orthogonal, or are mutually uncorrelated, removing the redundant information,
04/0
5/20
13
2013 Siena Workshop at Rutgers
Advantage of PCA
The PCA provides an alternative explanation of the observed variability with the advantage of describing the phenomena by unrelated dimensions and ordered in terms of their importance in explanation.This allows to:
1. To interpret the phenomenon through the new meaning assumed by the main components that have not been discarded
2. to reduce the number of variables to consider, discarding the latest main components, which less contribute to observed variability
04/0
5/20
13
2013 Siena Workshop at Rutgers
Semantic04/0
5/20
13
Once identified the components, they should be associated with a lexicon and an ontology
Identification of three components in which to divide the text of messages where only one is clearly linked to a set of words related to the installation of the platform
2013 Siena Workshop at Rutgers
Summary
This field experiment although preliminary, has promising results. Although in the absence of further qualitative information, data collected allow us to remarks:1. The network is partitioned between classes
(this is not sufficient to confirm Homopily)2. Absence of segregation3. Content analysis broadly confirmed when
users are focused on particular topics
04/0
5/20
13
2013 Siena Workshop at Rutgers
Further investigation
» To develop APIs connection between MyTito SNs and Facebook or other SNs
» To build a network with the texts of messages and posts. It requires a categorization with which to divide the network into semantic clusters
» To overlay network users with the semantic one
04/0
5/20
13