95 Theses

VERTSOL

(5 to 14)

5: People recognize each other as such from the sound of this voice

Voices doesn’t necessarily mean the physical sound but what comes from our minds or what we think or what we feel

Through Internet, our voices are being heard by people

We are recognized by them

6: The Internet is enabling conversations among human beings that were simply not possible in the era of mass media

Television and newspaper does not enable all of us to converse

Television and newspaper doesn’t give the security

The best way is to have internet as a media

7: Hyperlinks subvert hierarchy

Hyperlinks mean a document that is link in the web that shows relationship(internet)

Hierarchy means the ranking of people in an organization(business)

E-commerce replace the old way of making business

8: In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way

Markets voices can lead to the success of the company

or can lead to the bankruptcy of the company

Markets are educated

9: These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge

Yahoogroups is a way to be socialize to people and be informed

We will learn from our friends in the net

Thus, it builds as one community

10: As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally

We use google or yahoo as a search engine

There is update news in the net

albums, calendars(birthday updates) and diaries is available through the use of website

11: People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products

More updated in the net rather than in the newspaper

Not limited; complete with information

As for the companies, they should make a strategy that can add value to their product

12: There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone

No secrets must be kept

Their duty is to inform us

Through the help of internet, it easily spreads the information

13: What's happening to markets is also happening among employees. A metaphysical construct called "The Company " is the only thing standing between the two”

Employees are producers; Markets are consumers; Business is between them

This can help you to be a successful; but this can make you fail

The relationship with your employees is also your relationship with your markets

14: Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman

There is a big difference with corporations and our network friends

Company does not show you what they feel

Genuine voice is being comfortable, and just being yourself