Performance Marketing @ its Peak

Overview

Possible to directly measure user actions that result from the advertisement. – Source :

Fastest Growing Online Segment

Average of 138% YTY growth

Source: Wikipedia, IDG Research

Sales Leads Marketing Leads

India an ROI Driven Market

• India’s Online Strength:

21,000,000 Dec.31, 2011

• 10.2% penetration, per IWS.

• Online Adv. Market will touch INR7000 Cr. By 2015

• Currently it is INR1,850 Cr.

•

Source: Economic Time Article (20 Feb 2012) Internet World Stat (IWS)

93%

7%

Overall Percentage Split

Traditional Media Online

• Ecommerce • Online Gaming • BSFI • Auto • Education • Matrimony • Travel Etc

• FMCG (PnG / HUL) • Entertainment • Retail Industry

The changing Trends

Performance Marketing New Trends

• CPD

• CPI

• CPV

• CPT (Talk)

• CPF

• CPA

• CPT

• CPS

“The Future of Online Advertising is amazing and Performance Marketing will be the key contributor”

Imran Ansari 09820203546