• BRIJESH YADAV• S.Y.B.M.S• 17088(217)• TOPIC:-PROMOTIONAL ACTIVITY OF

PEPSI

4ps of marketing

PROMOTIONTHROUGH T.V. ADS

Pepsi’s target audience : mostly teens and young adults and their advertising reflects this in every possible way.

The company changes its advertising strategy and image to reflect the target's interests.

Pepsi makes sure that the advertisements reflect to the target audience’s interests and nostalgia.

Other strategies used

1.Sponsership for t20 matches2.Sponsorship for ipl matches3.Sponsorhip for football match

OTHER SOURCES FOR PROMOTION

1. radio2.banners3.newspaper

STRENGTH

Geographically Diverse Business Geographically diverse business and revenue should help shield the business from shocks in any one...

loyal Customer Base The company has a loyal customer base. This is always a strength when a company is able to keep...

Market Leader - pepsi has been around for a long time and has made its reputation and standing as a market...Strong Brand Name For Frito Lay The company has strong brand name worldFacilitates economy of scale.Trusted brand.Has good reputation

Add

WEAKNESS

Limited Product Line -pepsi does not have much of a product like outside of sport drinks.

Lack of innovancy as compared to competitorsImproper marketing segmentationOverindependent on wall martLow productivityImage damage due to product recall

OPPORTUNITIES International Expansion -Strong international presence and

expansion should increase growth and profits. Expansion over...

Emerging Markets - Gatorade -The emerging markets gives the company an opportunity to gain market share in the growing region of Constantly growing of sales

Product Innovation- Consumers demands change over time. These changes can be gradual, but many times, they occur...

Providing non carbohydrated drink. Facilitates new product

Declining interest in some products such as the carbonated beverages as the public is towards healthier choices

Blamed for environmental hazardRising prices of raw materialsConstant competition with Coca cola and other

brands pose a threat to their sales and market share

THREATS