1.Chat with Jonah Bergerauthor of Contagious: WhyThings Catch OnApril 30, 2013

2. 2Jim WilliamsVP Marketing, InfluitiveYour PresentersJonah BergerAssistant Professor of MarketingWharton SchoolUniversity of Pennsylvania 3. 3For audio choose Use Mic &Speakers or Use Telephone inyour Audio windowSubmit your text question usingthe Questions paneORVia the hashtag #jonahchatNote: A recording will be madeavailableHow to participateHOUSEKEEPINGJonahberger.com@j1berger @influitive #jonahchat 4. fulfillmentreciprocityLoyaltyvalidationrecognition 5. Jonahberger.com@j1berger @influitive #jonahchat 6. Jonah BergerJonahberger.com@j1berger 7. Word of mouth generates more than twice thesales of paid advertising in categories as diverse asskincare and mobile phones--McKinsey QuarterlyJonahberger.com@j1berger @influitive #jonahchat 8. Psychology > TechnologyJonahberger.com@j1berger @influitive #jonahchat 9. Jonahberger.com@j1berger @influitive #jonahchat 10. Focus on the message,not the messenger.A formula.Engineer content to make it moreviral or talkableCraft Contagious ContentJonahberger.com@j1berger @influitive #jonahchat 11. Six keySTEPPSSocial CurrencyTriggeredEmotionPublicPractical ValueStoriesJonahberger.com@j1berger @influitive #jonahchat 12. Social Currency 13. Choices communicate informationJonahberger.com@j1berger @influitive #jonahchat 14. Applying the concept(1) Make People Feel Like InsidersJonahberger.com@j1berger @influitive #jonahchat 15. (2) Find the Inner RemarkabilitySurprising, novel, or interestingJonahberger.com@j1berger @influitive #jonahchat 16. Triggers 17. TriggersTop-of-mind means tip-of-tongueJonahberger.com@j1berger @influitive #jonahchat 18. Jonahberger.com@j1berger @influitive #jonahchat 19. Peanut butter and ..Rum and ..weekends are made for MichelobJonahberger.com@j1berger @influitive #jonahchat 20. Applying the concept(1) Pick Prevalent TriggersJonahberger.com@j1berger @influitive #jonahchat 21. EmotionJonahberger.com@j1berger @influitive #jonahchat 22. PublicJonahberger.com@j1berger @influitive #jonahchat 23. Practical Value 24. Stories 25. Did you know that Subwayhas 5 subs under 5 grams offat?Jonahberger.com@j1berger @influitive #jonahchat 26. Build a Trojan horseStoryJonahberger.com@j1berger @influitive #jonahchat 27. Panda cheeseJonahberger.com@j1berger @influitive #jonahchat 28. Six key STEPPSto word ofmouthSocial CurrencyTriggeredEmotionPublicPractical ValueStoriesJonahberger.com@j1berger @influitive #jonahchat 29. Thank you.Jonahberger.com@j1berger 30. Questions?#jonahchat