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Shift - TBD Innovation · 2020. 4. 15. · Contagious JONAH a E Roc R Contagious Why Things Catch On Jonah Berger Why do people talk about certain products and ideas more than others?

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BUAD 307 MARKETING FUNDAMENTALS · Jonah Berger (2016), Contagious: Why Things Catch On, Simon & Schuster, ISBN-13: 978-1451686586. One copy will be placed on reserve in the Fertitta

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