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Libraries: Evolution, Revolution and the Two Kinds of Extinction
Stephen Abram, MLSEducation Institute Webinar
March 16, 2011
“Don’t you know what a library is for?
It’s to prevent us frommaking damn fools
of ourselves.”
George LockeChief Librarian
1908-1937Toronto Public Library,
quoted in theToronto StarApril 3, 1982
Are Your Strategies Frozen in Time?
Are they Based On Incremental Change?
Are they Responding to Future Challenges
or Past Pain?
Stop complicating things!
We Only Get So Many Once-in-a-Lifetime
Chances To Do Great Things
What Can Librarians Do?
Extinction
Extinction
Evolution
A Library Metaphor: Dinosaurs didn’t go extinct
because the climate changed. They went extinct
because the didn’t or couldn’t adapt.
Opportunities Abound
IN TIMES OF DYNAMIC CHANGE Innovation Inspiration Information Ideas Invention Investment Illumination Influence
A Library Metaphor
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Chefs, counsellors, teachers, magicians
Librarians play a vital role in building the critical connections between
information , knowledge and learning.
Opportunities Abound
Advocate Creativity Collaboration Consortia Cooperation Community
Sensemaking
Strategy is a Choice . . .
To be a victim and feel these changes are fated and blamestormOR
Create the future we need and take collective responsibility for the conversation and development of the future.
Find Reasons not Excuses.
As technology advances
Think
Emboldened Librarians hold the key
News Flash “The Internet and technology have now
progressed to their infancy”
The Top 20
What are our libraries’ strategic responses to these environmental factors and changes?
E-Books1
Kindle Singles
2
Google Books
3
How would you enhance the book without the compromises
of the 1500’s?
Digital is Insufficient
Death of Containe
rs
4
No More DVD’s
5
Research
Culture
6
Content Farms
7
Apple: Apps
7
Kindle Formats
8
E-Reader Lending
9
ContentDisaggreg
ation
10
What does all this mean?
The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just
interactivity How would you enhance a book?
E-Learning
11
E-Learning
StrategicAnalytics
12
What We Never Really Knew Before (US/Canada)
27% of our users are under 18. 59% are female.
29% are college students. 5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website. 59% found what they were looking for on their first search.
72% trusted our content more than Google. But, 81% still use Google.
We often believe a lot
that isn’t true.
2010 Eduventures Research on Investments
58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in
courses. 71% of students who are employed full-time and 77% of students who are employed part-time
prefer more technology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve
over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on
their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and
recorded lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of
students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on
student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having
the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on
student engagement. Students are more optimistic about the potential for technology.
The Baker’s Dozen
1. Health and Wellness / Community Health / Nutrition / Diet / Recovery 2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.)
Hobbies and Gardening
Consumer reviews (choosing a car, appliance, etc.)
Health and Wellness / Community Health / Nutrition / Diet / Recovery
Local History
Homework Help (grade school)
DIY Do It Yourself Activities and Car Repair
Genealogy
Legal Questions (including family law, divorce, adoption, etc)
Test prep (SAT, ACT, occupational tests, etc.)
Technology Skills (software, hardware, Internet/web)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
88.3%
83.1%
81.7%
75.9%
72.9%
67.8%
60.0%
60.0%
58.3%
51.7%
10.0%
15.3%
16.7%
22.4%
25.4%
30.5%
31.7%
35.0%
41.7%
48.3%
1.7%
1.7%
1.7%
1.7%
1.7%
1.7%
8.3%
5.0%
0.0%
0.0%
Resource Levels for Top Ten Areas of Patron Interest (Question 1)
EnoughNot EnoughNot Applicable
History
/ Socia
l Studies
Scien
ce / S
cience
fairs)
Biographies
Litera
ture
Speci
al Ev
ents
(Black (
or Hisp
anic,
Asian, N
ative
American
) Hist
ory Month)
Women
’s Studies
Religio
n0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
45.0% 46.7% 46.7%
32.2% 33.3%
5.2% 3.4%
43.3% 38.3% 38.3%
42.4%35.0%
12.1% 11.9%
10.0% 13.3% 13.3%22.0%
20.0%
22.4%
39.0%
1.7% 1.7% 1.7% 1.7%11.7%
56.9%
44.1%
0.0% 0.0% 0.0% 1.7% 3.4% 1.7%
Student Homework Support - Level of Requests by Area
N/ANot at all CommonSlightly CommonCommonVery Common
Euro
pe
Middle Ea
st
United Kingd
omAfri
ca
World
Cultures
/Unders
tanding O
ur World
Australi
a /New
Zeala
nd
China / Fa
r East Asia
Easte
rn Eu
rope
Latin Ameri
ca
India / P
akist
an
Cuba & Cari
bbean
Russia
Asia Paci
fic0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
18.97% 20.00%
6.90% 8.62%14.04%
1.72% 5.00%10.53%
1.89% 3.39% 6.90%0.00% 0.00% 1.69%
39.66% 38.33%
37.93% 32.76% 22.81%
24.14% 20.00%14.04%
18.87% 16.95% 10.34%15.25% 13.79% 8.47%
34.48%28.33%
36.21% 41.38% 47.37%
56.90%50.00%
57.89%
49.06%55.93%
51.72% 52.54%46.55%
45.76%
6.90%11.67%
18.97% 17.24% 14.04% 17.24%
23.33%
17.54%
28.30%22.03%
31.03% 30.51%39.66%
42.37%
0.00% 1.67% 0.00% 0.00% 1.75% 0.00% 1.67% 0.00% 1.89% 1.69% 0.00% 1.69% 0.00% 1.69%
Areas of World Which Generate Most Questions
N/ANot at all PopularSlightly PopularPopularVery Popular
Gardening (L)
Knitting & Needlecrafts (P)
Knitting & Needlecrafts (L)
Arts & Crafts (P)
Arts & Crafts (L)
Television Shows (P)
Television Shows (L)
Gardening (P)
Computers (L)
Pets (P)
Pets (L)
Music (P)
Traveling, Tourism & Vacations (L)
Traveling, Tourism & Vacations (P)
Exercise, Cycling & Walking (L)
Exercise, Cycling & Walking (P)
Movies & Film (L)
Movies & Film (P)
Cooking & Recipes (L)
Computers (P)
Music (L)
Cooking & Recipes (P)
Recreational Reading (L)
Recreational Reading (P)
0 1 2 3 4 5 6 7 8 9 10 11 12
Top 12 Hobbies - Patrons (P) & Librarians (L)
Whitespace
Broadband
13
Free Culture
14
Mobility
15
Digital 1st & Only
16
Peer e-Review
17
Inter-Disciplinar
y
18
Discovery & Ideas
The Future Discovered
• Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank
Total Integratio
n
19
The new bibliography and
collection development
KNOWLEDGEPORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
Don’t Rest on Your Laurels.
Reintermediation: Personalize the Service
Stand Out!
Trust Yourself to Make Difference and Have an Impact
Save the User!
What Would You Attempt If You Knew You Would Not
Fail?
Context is King,Contact trumps Culture Content is a Foundation
Community
Conversations
Relationships
What Are Libraries Really For?
• Community• Learning• Training the researchers of today & tomorrow• Discovery & Invention• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody & Curation • Economic Impact &n Infrastructure
5 Things To Do
Must do actually
1. Know what your users are doing and why. (analyze your data, choose the top 5… & focus)
2. Focus on the user psycho-graphics – their goals from their point of view.
3. Invest in Knowledge Portals that support your user’s goals (in person and virtually)
4. Rise above Collecting and truly Support Reading and Research. Build on the foundation.
5. Be VERY comfortable with the devices. All of them.
5.
CooperateCollaborate
Consort
20
The power of libraries
Good Luck
Join the Revolution
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
SlideShare: StephenAbram1
