Observations  in  Korean  shops  taking  a  look  on  a  different  style  of  selling  

First  Observation  

0 Note-­‐taking  Caucasians  look  suspicious  to  Korean  shop  staff.  

door opened to the outside

makes you feel not going inside!

small sign (never noticed before)!

a lot of light!!looks like a

fridge !(but it was warm inside the store)!

하나:  Convenience  

Store  

way too much

security for a food store!

various customers on a mission for

food!

Wall of Noodles!!(sorted by color)!

old tiles!

하나:  Convenience  

Store  

cheap stuff!

expensive stuff! arrangement by “function”  

big sign, !high contrast, massive looking

background!

well-lit ceiling!

“Sale” products in the entrance area!

way to narrow. mix of colors and styles

looks messy!

never noticed before: !sections are labeled wrong!

둘:Outdoor  Gear  Sh

op  

셋:  Running  Gear  Sh

op  

shoes wrapped in plastic: !

Don’t touch me!!

but: most boring store ever: no trying/touching, cold, no music, no match of personnel and products !

smelling (cleaner) is not good for

selling!

contrasts and color (arranged like pixels)

looks interesting!

looking in a friendly face improves

customer experience !

넷:  Phone  Gadget  S

tore  

wooden wall parts make even plastic

look valuable!

넷:  Phone  Gadget  S

tore  

“symmetry-warm light”-combo rocks!!

something colorful and weird to play with draws

you in !

“Sale” in the middle of the store, but visible from the entrance makes you enter!

walking on soft grass makes you feel comfy and therewith stay!!

many different flags don’t project an

international feeling on customers!

다섯:  Clothes  Store

 

다섯:  Clothes  Store

 

labyrinth of clothes racks makes you stay

longer!

play of mix and separation of (m) /

(f) clothes interesting for

couples !

industrial style tells you:!

cheap clothes/outlet store!

여섯:  Beauty  Shop  

highlights on floor and flashy color draws

customers in!looks golden inside!! discrepancy!

but “treasure chest”-style works!!

여섯:  Beauty  Shop  

why don’t you smell some nice perfume in a beauty

store?!!

they seem to imitate the peoples

bathroom!Not a very beautiful ceiling… :-(!

Remarks  0 music does not really fit

with atmosphere of shops!

0  no dominant brand smell (like at Hollister/A&F) in Korean stores!

0  touching not encouraged (plastic covers even for t-shirts)!

!

Thanks  for  the  nice  afternoon!  

from: http://stephaniebeeby.com/wp-content/uploads/2011/11/5-Senses.jpg!