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Presented at the National Small College Enrollment Conference in Orlando on July 15, 2014.
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Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Be Our GuestSprinkle Some Disney Magic on Your Campus Visit
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Setting Expectation About Us
About You - Why This Session?Invest in Your Visits
Fix Your 3 P’s More 3 P’s to Guest Experiences
It’s All About the Experience(How to Sprinkle Some Magic)
Your Questions Resources to Learn More
Guests pay a “premium” price to “experience” Walt Disney World (and most come back for multiple visits).
You’ll discover the strategy and tactics behind their “magic" and how to
“sprinkle” some of your own on all aspects of your campus visit program.
You don’t need Disney-sized resources,
budgets or pixie dust; just the knowledge and understanding of how
staging a better campus visit “experience" will positively impact
your enrollment.
Be Our GuestSprinkle Some Disney Magic on Your Campus Visit
About US
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Presbyterian Affliation Founded 1898 920 Students 12% International Top Tier National Liberal ArtsOne of Nation’s Oldest Honor System Member of the Southern Consortium
AGNES SCOTT COLLEGE Decatur, Georgia
Metropolitian Atlanta (ITP)Featured in 20 feature films
“Educates women to think deeply, live honorably and engage the intellectual and social challenges of their times.”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Methodist Affliation Founded 1872 1432 Students 45 States & 13 Countries Top Tier National Liberal ArtsYour Hendrix Odyssey Member of the Associated Colleges of the South
HENDRIX COLLEGE Conway, Arkansas 20 Minutes North of Little Rock6 Years on US News “Up & Coming National Liberal Arts”
“There should be at least one college as good as Hendrix in every state!”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
What Campus Visit Magic are you Seeking?
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
What Campus Visit Magic are you Seeking?
Invest in your campus Visit
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Noel-Levitz
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Noel-Levitz
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Art & Science
Most Influential Information in Application Process
68 % Campus Visit 39% Family Member/Friends33% Current Students/Alumni26% Website25% Printed Material24% Guidance Counselor 24% Admission Staff
Agnes Scott College Julia Thompson Smith Chapel
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Hendrix College Wellness and Athletic Center
71% Say the campus visit is the most trusted source of information
Eduventures
(84% use the web most heavily in research)
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
Facilities Manager Magazine survey of 16,000 college students at 46 colleges their about college choice
Agnes Scott College McCain Library
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Eduventures6.9% More likely to graduate in four years vs. those that don’t visit campus prior to enrolling
Higher Education Research Institute at UCLA
Hendrix College “Pecan Grove”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
“I visited campus and it felt right!”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
it’s all about the experience!
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Fix your three P’s Parking, plumbing and place
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
People, process and place
Disney’s three P’s of the guest experience:
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
People (Cast)
“The organization must be with you or you can’t get it done!” Walt Disney
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Place
(SETTING)
“A poorly maintained setting is just as telling as a poorly designed one.” Be Our Guest
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Place
(SETTING)
“A poorly maintained setting is just as telling as a poorly designed one.” Be Our Guest
Process
“…pocket sized flash cards about events and new attractions are distributed…” Be Our Guest
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
it’s all about the experience!“Customers (student and parents) want memorable
experiences, and companies (colleges) must become stagers of experiences.”
Entertainment
EstheticImmersion
Escape
Education
Absorption
Passive Active
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
(note: insert team photo at Magic Kingdom with
waste receptical) aesthetic/Esthetic
1. Integrate Four E’s2.Aesthetics/Esthetics
3. Authentic/Real4. Customization
5. Anchored in Stories (not stats) 6. Sensory Engagement7. Emotional Engagement8. Signature Moment
9. Themes 10. Mix in Memorabilia
Experiences
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
aesthetic/Esthetic
123
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
aesthetic/EstheticAgnes Scott College - Buttrick Hall
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
aesthetic/Esthetic Hendrix College - Ellis Hall
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Authentic/Real
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Authentic/RealAgnes Scott College Woodruff Athletic Center “Embracing Athletics” Authentic/Real
Agnes Scott College “The World. For Women.”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Authentic/Real
Authentic/Real
Hendrix College “Eating off the tray!”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Hendrix College “Eating off the tray!”
Customization(Mass)
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Virtual ExperienceCustomization
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Virtual Experiencemass Customization
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Storytelling
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Storytelling
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Virtual Experiencemass
Anchored in StoriesStorytelling
Agnes Scott College “Ringing the Bell”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Virtual Experiencemass
(note: insert team photo at Magic Kingdom with some
type of sensory engagement)
Sensory Engagement
Hendrix College “Birthday Traditions”
Storytelling
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Emotional Engagement
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Emotional Engagement
Emotional Engagement
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Emotional Engagement
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Emotional Engagement
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Emotional EngagementAgnes Scott College “Black Ring Mafia”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Emotional EngagementHendrix College “Shirt Tales”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Virtual Experiencemass
Sensory Engagement
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
\
Sensory Engagement
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Virtual Experiencemass
Sensory EngagementSensory Engagement
Agnes Scott College “Scent of The Quad”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Sensory Engagement
Hendrix College “Harmonic Fugue”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Signature Moment
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Virtual Experiencemass
(note: insert team photo at Magic Kingdom with some
type of sensory engagement)
Signature moment
Signature MomentAgnes Scott College “McCain Library”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Signature Moment
Hendrix College “National Signature Moment”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Themes
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Themes
“The Hendrix Experience”
Themes“Great Scott”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Themes
“The Hendrix Experience”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Themes
Memorabilia
Memorabilia
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Memorabilia
Agnes Scott College “Scottie Pins”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Memorabilia
Agnes Scott College “Scottie Pins”
Memorabilia Agnes Scott College “Funnel Memorabilia”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Memorabilia
Hendrix College “Admissions T-shirt”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Memorabilia
Hendrix College “Pop-up Ivan”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Memorabilia
Hendrix College “Admissions T-shirt”
Memorabilia“Disco Tray”
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Laura Martin Agnes Scott College
Vice President of Enrollment and Dean of Admission &
Financial Aid
Karen Foust Hendrix College
Executive Vice President for Strategic Initiatives and
Vice President for Enrollment
Jeff Kallay Render Experiences
Cofounder and CEO
Be Our GuestSprinkle Some Disney Magic on Your Campus Visits
Be Our GuestSprinkle Some Disney Magic on Your Campus Visit