EVALUATION TASKS 1 - 7

In what ways does your media product use/develop or challenge form and conventions of a real media product.

When we started our media production there were things that we had to take into account to make our film as believable and “movie like” as possible,

• Costume• Sound• Light• Editing• Technology effects

This list was the categories that we focused on to make sure that we produce the best and realistic media product we could. And to keep the hole film in sync.

When looking at costume we have to look at the relevance of the costume and make sure that what they are wearing goes with the genre of the film, We wanted to make sure that the audience could differentiate the characters and the ranks of the character, this would help give the film a bit more depth and realism. Using different style of clothing helps the audience understand the ranking system and accompanying this with dominant camera angles also helps. Using the costume made our genre more realistic and it added formality to the shots, also because of us wearing clothing we could make sure that we looked like the stereotypical mafia with the suits and the big jackets for the higher ranks and then using things like leather jackets and jeans for the lower ranks

Editing: We thought that using typical Sicilian music would help create atmosphere, allowing the music to be non-diegetic because it added continuity to the film. Using small talk meant that the films wasn’t ruined by poor acting and it also showed how the differing ranks approach the Don and how the don speaks to them this was important because it helped show the audience the relationships between characters and ranks, the title sequence ties in well with the music because it shows creates an old fashion and typical mafia habits to the audience.

When using the lighting we had to use editing to change colors of the title sequence to help the audience differentiate between the real life of the mafia and the actual acting. By changing the color to black and white it gave the audience a uncertainty of the charters faces and it made it allowed them to feel the darkness and classic vibe that this gang brings to a modern world. When moving for our actual shots we made the scene slight disorientated and also drained some of the color to continue that effect of a classic and official mafia.

Technology: Effects we only really used on creating the companies look and image with a series of quick shots of our company name and then giving it a quick montage with a back sound of music gave it a clean cut and professional finish. We did this because we wanted to mimic other film companies and give our product a bit more texture and diversity.

How does your media production represent particular social groups?

• Our film is based on a mafia and gangster life genre to find what sort of social group we were representing we decided to look at films like the Godfather, Scarface and Lock Stock and Two Smoking Barrels because we wanted to make a film that appealed to the British public. We have used the representations from these films such as dress and talk to merge and make our film conventional.

• To set the tone for our film our main character Vinnie Corbisiero to look

likes a typical mafia gangster. We wanted him to wear a suit because it shows how formal it is for a man of his rankings to meet a Don. So when meeting the don we wanted to create and atmosphere that the Don is the almighty when our Doorman hears Vinnie call him the “Boss” we no that that is wrong by the doorman’s response to correct them this also helps to create a sketchy and unfriendly environment for the new comer Vinnie

• When Vinnie sees the Don we make it seen that there is no trust between the Doorman and Vinnie this is due to the status that the don has. But from our research we learn that the Don is a friendly charter to clients so when the Don now of his wear about we have him great him in a friendly ton. We chose to keep the speech simple and edgy this applies more suspense to the meeting and create a anxious environment.

• In our title sequence we decide to give the audience a

background check to show the scale of just how powerful the don really is. We stat the previous history of the families and how it transferred to come to England create a new social group for the mafia based films to target. Showing the typical events that you would expect from the Mafia familiarizes the audience and sets them for the film.

The ways in which we have used to represent our production we have targeted a particular social groups using different

accepts of our film such as costume setting, speech and technology elements.

• Using costume we wanted to use the stereotypical dress for the Don and his workers so we have used braces and nice suits this adds to the swaga and coolheaded nature of the Don. But for our title sequence we have clearly distinguished between the classes and ranks between by the dealer wearing different clothing styles to the don. The leather jacket shows that he is a buyer or a street worker because of the unclassyness of his dress.

• Speech we have added small talk but with a friendly tone because it shows

the sketchy vibe but it also represents that the don is friendly and welcoming, we got this idea from the godfather because the Don is distinctly open to his clients but the talks between them is small. The Doorman and the Soldier when they first meet we show this as uneasy by having the Soldier come in as arrogant and this shows when he calls the Don “Boss” this showed his ignorance towards the don.

• Using the seething we decided to use a big great gate that looks sophisticated and posh like a typical mafia leaders house. The Dons office its self is grand in its acutechure and its space. Using a big wooden desk shows that he has a purpose and presence and the laptops define his class and riches. Using the parallel camera angles shows that his work is grand and that he means business and him looking out the big window could imply that he is looking out into his world of England, which he now runs as the biggest mafia family.

• Using black and white simple texts allows the readers to digest the history better it also shows that the mafia are a simple and direct organisation in both purpose and power. Then we decided to dim the lighting for the actual film because it adds a dim and gloominess and a classic feel to the scenes. Using an old style Sicilian music create the old and traditional environment and allows the title sequence to play and flow nicely

What kind of media institution might distribute your media product?

• Looking at different media productions I would like to think hat our movie would be a film that would generate different revenue streams such as games, posters and books. Looking at big name production companies I would look at Warner Bros and Paramount because they have both done gangster films before this would mean that have a good knowledge of target market and when to relies and what audience rating it should be delivered at.

• However because this film is based and has English actors it think that it would have a greater appeal to the British audience. Film producers like Film 4 would be perfect because of their high status in England and that they would suit the marketing regimes for my film.

• Looking at my film and the history of most gangster films their age rating would be an 18 this is

because of the violence shown and other gangster activities. So taking this in I think that it should be an 18 to show the audience what people have to do to rise in the ranks in the mafia and get a true picture of the disregard for human rights in some killings so having a Film 4 would be the best to show the real grit of the Mafia.

Who is the audience of your media product?

Our audience that we would expect to see would be some one like this. His name is Sam Williams and is aged 23 he lives in London Victoria; he is an accountant for HSBC. He lives with 4 other roommates and they like to watch films and play recreational games in his free time. He is also in to looking smart and looking the part in terms of his works and always wears a suit and tie on work days. He has a fairly casual personality but gets things done on time. He has recently watched films like Inception, The tourist and the Green lantern. He has also watch all the Godfather films and has a keen interest in organized crime history. He likes to watch TV channels like National geographic, BBC /2/3/4, Channel 4 and Sky movies Drama and Action. He likes to listen to original music that is different and unique (not Dub step and chats music) Sam would fit into our demographic because of his interest in organized crime and his passion for watching dramas, document style films and action-based films. Also because it has the ability to understand finance and loans and contracts our crime film will be perfect for his tastes.

How did I attract/address my audience?

• The godfather logo hints what the film is about because of the handle directing what the Don wants the soldiers to do

• The film cover shows the Don face, this shows his class and “swaga” as he is dressed formally.

• We have used different characters and a different range of action in the plot of our film that it would attract people to come and watch it. Using things like front covers and making them appeal to our target market would mean that making it look like a sophisticated cover allows our age rating to get a grip of what the film has to offer.

The back cover hints what we can expect (action, love and drama) but in all the pictures it shows the stereotypical dress of the Mafia

The film cover shows the Don face, this shows his class and “swaga” as he is dressed formally.

• I would look at my film cover to be something like this using different lighting and colors to show the traditional mafia and I would want to keep it reasonably simple and try to show the soldier maybe looking up at the don and stairs hinting to the audience the plot of the film.

• Using a trailer I would show the typical mafia activities that you would expect but introduce to the audience the plot of out film and the rise of the soldier. This I feel would draw our audience in because it would show the originality and the pass of the film as a semi fast action/drama. I would want the trailers to appear on boy based channels like after Football or a documentary channel like Channel 4 or National Geographic

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What have you learnt about technologies form the process of constructing this product?

• Sony Vegas

We used Sony Vegas to do our editing such as:

• To make text• To add a grain effect • to contrast colors • to dim the light in our

scenes• added music• Clicking text allowed me to

make my title the contract all I had to do was format it and size it accordingly

• made a production sequence

Clicking text allowed me to make my title the contract all I had to do was format it and size it accordingly

Using this text means that it doesn’t have a black

background and you can put it over your shots to create a form of credits

Using a different transition I can have different affects of fading with my text like in the first square I could fade it out with the shot where as on the second square I can just fade the words out

Blogger – allowed me to organise my pre-production work

Youtube – We could access music and look for existing film openings.

Powerpoint – I used this to organise and present some of my work.

IMDB is a huge database of movie info.

What do you feel you have learnt in the progression from preliminary task to full product?

• I feel I have come a long way scene I have done my media product, I now show a better knowledge in editing and use of camera angles to show class and status amongst the characters. I used my new found skill to create the mood and really eliminate the scene of modernization by adding classy Sicilian music and changing the tone of the picture to black and white and then adding a grain over my shots to further more create that image of a classic mafia. Also the use of shots and how to create a more meaningful and emotional attractive product in really used camera angles to highlight the ranks in my film between the Don and the Soldiers.

• I in this task was a lot more organized and I have a better vision and a much wider knowledge on how to depict it on to the film piece so it was pretty successful.