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Tourism and Parks
Carol AlderdiceManager Web Technology
bull Refined website integrating new Branding and supporting new Experience Collection
bull Major social media effort aimed at engaging potential visitors supporting operators directly and generating positive online ldquoword of mouthrdquo
bull Tools to help plan vacation to NBbull Online Bookingbull Summary
Overview
Web Site TourismNewBrunswickcaTourismeNoveauBrunswickca
Website
Social Media
Creating a Community of Brand Ambassadors
bull Launching a presence in both official languages on Twitter Facebook Flickr and YouTube
bull Build a strong online following engaging in dialogue with residents visitors and potential visitors
bull Distribute New Brunswick tourism content across multiple Web platforms
bull ldquoAmplifyrdquo social media efforts of individual operators taking them to a wider audience
bull Actively engage in an authentic positive way in online forums etc
hellipA true sign of summer in Sussex this weekend slurp Dairytowns own Sullys Ice Cream Parlour opens today httpbitlya206Tj 2 minutes ago
Wersquore at Saltscapes Expo Stop by say lsquohirsquo and plan to spend some time back in New Brunswick with us about 2 hours ago
At 1125 this morning
My Trip Planner
My Trip Planner
Introduced in March 2009hellip2009 TIAC award Tourism
Excellence ndash Online Innovation Award
So far we have over 25000 trip plans created
Finalist at the KIRA AwardsMay 6 2010 in Fredericton
Sample Trip Plans
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
bull Refined website integrating new Branding and supporting new Experience Collection
bull Major social media effort aimed at engaging potential visitors supporting operators directly and generating positive online ldquoword of mouthrdquo
bull Tools to help plan vacation to NBbull Online Bookingbull Summary
Overview
Web Site TourismNewBrunswickcaTourismeNoveauBrunswickca
Website
Social Media
Creating a Community of Brand Ambassadors
bull Launching a presence in both official languages on Twitter Facebook Flickr and YouTube
bull Build a strong online following engaging in dialogue with residents visitors and potential visitors
bull Distribute New Brunswick tourism content across multiple Web platforms
bull ldquoAmplifyrdquo social media efforts of individual operators taking them to a wider audience
bull Actively engage in an authentic positive way in online forums etc
hellipA true sign of summer in Sussex this weekend slurp Dairytowns own Sullys Ice Cream Parlour opens today httpbitlya206Tj 2 minutes ago
Wersquore at Saltscapes Expo Stop by say lsquohirsquo and plan to spend some time back in New Brunswick with us about 2 hours ago
At 1125 this morning
My Trip Planner
My Trip Planner
Introduced in March 2009hellip2009 TIAC award Tourism
Excellence ndash Online Innovation Award
So far we have over 25000 trip plans created
Finalist at the KIRA AwardsMay 6 2010 in Fredericton
Sample Trip Plans
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Web Site TourismNewBrunswickcaTourismeNoveauBrunswickca
Website
Social Media
Creating a Community of Brand Ambassadors
bull Launching a presence in both official languages on Twitter Facebook Flickr and YouTube
bull Build a strong online following engaging in dialogue with residents visitors and potential visitors
bull Distribute New Brunswick tourism content across multiple Web platforms
bull ldquoAmplifyrdquo social media efforts of individual operators taking them to a wider audience
bull Actively engage in an authentic positive way in online forums etc
hellipA true sign of summer in Sussex this weekend slurp Dairytowns own Sullys Ice Cream Parlour opens today httpbitlya206Tj 2 minutes ago
Wersquore at Saltscapes Expo Stop by say lsquohirsquo and plan to spend some time back in New Brunswick with us about 2 hours ago
At 1125 this morning
My Trip Planner
My Trip Planner
Introduced in March 2009hellip2009 TIAC award Tourism
Excellence ndash Online Innovation Award
So far we have over 25000 trip plans created
Finalist at the KIRA AwardsMay 6 2010 in Fredericton
Sample Trip Plans
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Website
Social Media
Creating a Community of Brand Ambassadors
bull Launching a presence in both official languages on Twitter Facebook Flickr and YouTube
bull Build a strong online following engaging in dialogue with residents visitors and potential visitors
bull Distribute New Brunswick tourism content across multiple Web platforms
bull ldquoAmplifyrdquo social media efforts of individual operators taking them to a wider audience
bull Actively engage in an authentic positive way in online forums etc
hellipA true sign of summer in Sussex this weekend slurp Dairytowns own Sullys Ice Cream Parlour opens today httpbitlya206Tj 2 minutes ago
Wersquore at Saltscapes Expo Stop by say lsquohirsquo and plan to spend some time back in New Brunswick with us about 2 hours ago
At 1125 this morning
My Trip Planner
My Trip Planner
Introduced in March 2009hellip2009 TIAC award Tourism
Excellence ndash Online Innovation Award
So far we have over 25000 trip plans created
Finalist at the KIRA AwardsMay 6 2010 in Fredericton
Sample Trip Plans
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Social Media
Creating a Community of Brand Ambassadors
bull Launching a presence in both official languages on Twitter Facebook Flickr and YouTube
bull Build a strong online following engaging in dialogue with residents visitors and potential visitors
bull Distribute New Brunswick tourism content across multiple Web platforms
bull ldquoAmplifyrdquo social media efforts of individual operators taking them to a wider audience
bull Actively engage in an authentic positive way in online forums etc
hellipA true sign of summer in Sussex this weekend slurp Dairytowns own Sullys Ice Cream Parlour opens today httpbitlya206Tj 2 minutes ago
Wersquore at Saltscapes Expo Stop by say lsquohirsquo and plan to spend some time back in New Brunswick with us about 2 hours ago
At 1125 this morning
My Trip Planner
My Trip Planner
Introduced in March 2009hellip2009 TIAC award Tourism
Excellence ndash Online Innovation Award
So far we have over 25000 trip plans created
Finalist at the KIRA AwardsMay 6 2010 in Fredericton
Sample Trip Plans
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Creating a Community of Brand Ambassadors
bull Launching a presence in both official languages on Twitter Facebook Flickr and YouTube
bull Build a strong online following engaging in dialogue with residents visitors and potential visitors
bull Distribute New Brunswick tourism content across multiple Web platforms
bull ldquoAmplifyrdquo social media efforts of individual operators taking them to a wider audience
bull Actively engage in an authentic positive way in online forums etc
hellipA true sign of summer in Sussex this weekend slurp Dairytowns own Sullys Ice Cream Parlour opens today httpbitlya206Tj 2 minutes ago
Wersquore at Saltscapes Expo Stop by say lsquohirsquo and plan to spend some time back in New Brunswick with us about 2 hours ago
At 1125 this morning
My Trip Planner
My Trip Planner
Introduced in March 2009hellip2009 TIAC award Tourism
Excellence ndash Online Innovation Award
So far we have over 25000 trip plans created
Finalist at the KIRA AwardsMay 6 2010 in Fredericton
Sample Trip Plans
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
hellipA true sign of summer in Sussex this weekend slurp Dairytowns own Sullys Ice Cream Parlour opens today httpbitlya206Tj 2 minutes ago
Wersquore at Saltscapes Expo Stop by say lsquohirsquo and plan to spend some time back in New Brunswick with us about 2 hours ago
At 1125 this morning
My Trip Planner
My Trip Planner
Introduced in March 2009hellip2009 TIAC award Tourism
Excellence ndash Online Innovation Award
So far we have over 25000 trip plans created
Finalist at the KIRA AwardsMay 6 2010 in Fredericton
Sample Trip Plans
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
My Trip Planner
My Trip Planner
Introduced in March 2009hellip2009 TIAC award Tourism
Excellence ndash Online Innovation Award
So far we have over 25000 trip plans created
Finalist at the KIRA AwardsMay 6 2010 in Fredericton
Sample Trip Plans
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
My Trip Planner
Introduced in March 2009hellip2009 TIAC award Tourism
Excellence ndash Online Innovation Award
So far we have over 25000 trip plans created
Finalist at the KIRA AwardsMay 6 2010 in Fredericton
Sample Trip Plans
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Sample Trip Plans
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Sample Trip Plan ndash Daily Itinerary
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Online Booking
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Overview
bull New Brunswick Tourism TIANB and DMOs partnership
bull Allow consumers a means to close the sale from the Tourism website
bull RFI process selected vendor signed host agreement
bull Direct connect to reservation systems
bull Free reservation systems to those without
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
JackRabbit Systems was founded to develop online travel software for
destination websites The software is designed to improve functionality and
usability to the visitor in order to enhance the visitorrsquos experience and increase room
nights in the selected destination The JackRabbit engine accomplishes this goal
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
JackRabbit across North America
bull In the past three years JackRabbit has experienced explosive growth and today is aligned with over 100 DMOs and with major chain hotels representing a significant percentage of room inventory in North America
bull Most recently JackRabbit has gone live on the websites for Travel Alberta (travelalbertacom) and the Las Vegas Convention amp Visitor Authority (visitlasvegascom)
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Aligning with Consumer Demands and Preferences
bull JackRabbit supports consumer preferences by providing an alternative to Online Travel Agents (OTAs) independent sites 3rd party booking engines and the challenge of searching hotel availability and pricing through lodging directories on DMO websites
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
JackRabbit - Hotel Chain Partners
InterContental Hotel Group13 Magnuson Chain of Hotels
Carlson Hotels Worldwide13 Delta Hotels
Marriott13 Americarsquos Best Value Inns
Best Western13 Red Lion Hotels
Fairmont Hotels13 Hyatt Hotels amp Resorts
Hilton Hotels13 Starwood Hotels amp Resorts
Drury Inn amp Suites13 Choice Hotels Intrsquol
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Search Interfaces on Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Results on Destination website
Website visitors can sort the search results by name and price filter by amenities and preview property locations on a map specific to the destination area
Search again by date category and location
Sort and filter results
Hotel listing with image description address amenities and book-now buttons Results are rotated randomly to ensure equal exposure
Pictured results show listings that match selected amenities
Customized host site header with image map buttons back to site
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
When visitors are ready to make a reservation they click JackRabbitrsquos Book Nowldquo button which redirects them to the hotels own website where they enter credit card information and complete their reservation
How It Works ndash JackRabbit 1-2-3
1 Enter travel dates on DMO Website
2 Browse results on DMO website3 Complete reservation on hotel website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
How it works for those with a system (that are not part of the chains already signed with JackRabbit)
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit
bull Tracking code provided or built
bull Operator arranges to have tracking code installed
bull JackRabbit starts indexing for price and availability
bull JackRabbit sends statements every month
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
In the 80 markets JackRabbit studied 42 of accommodations did not have an online reservation system In response to this issue JackRabbit launched its
own online reservation engine that is provided for FREE to participating JackRabbit members These accommodations can now benefit from an
affordable means of accepting online reservations and from the increased traffic that can come from JackRabbit
How It Works for those without ndash JackRabbit Reservation Engine
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
How it works for those that DONrsquoT have a system
bull Letter from TAPTIANB inviting the operators to participate
bull Link from the letter directly to JackRabbit requesting the Free system
bull System available October 15
bull Results for operator are returned with those that have a system (with link to operatorrsquos website or telephone number)
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Operator without an online
reservation system and signs up to the free system
Link to website or a phone number
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Because JackRabbit allows visitors to complete their reservations directly with the accommodation the consumer deals directly with the hotel avoiding the long line of third-party commission fees that are part of a normal GDS reservation
Direct connect with JackRabbit - No Middle-Man
JackRabbit Reservation
Guest is the customer of the
Lodger
3rd PartyBooking Engine
GDS Gateway Switch
Sample GDS Reservation
Guest is the customer of the 3rd
party
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Tourism Consumer Website Stats
bull 90 of vacationers to New Brunswick go to the consumer website before they travel to the province
bull 1 million consumers visited the website in 2009
wwwtourismnewbrunswickca
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Pages visited on the Tourism website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Online Booking SummaryConsumer Benefits
- JackRabbit search engine technology brings the rates and availability functionality that consumers demand from a destination site
Lodging Partner Benefits- JackRabbit search engine technology drives reservations directly to the
hotels eliminating the high commission fees charged by Online Travel Agency (OTA) sites
- JackRabbit provides opportunity for lodging properties of all sizes to benefit from the visitor traffic to the Tourism website
- JackRabbit enables automatic inventory and rate allocation requiring no additional management on behalf of the lodging property
Destination Benefits- JackRabbit search engine technology allows for participation from ALL
destination lodging partners- JackRabbit has consistently generated higher referrals and higher
conversions than 3rd party booking engines and destination website lodging directories
Tourism and Parks Corporate Website
Tourism and Parks Corporate Website
