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Personal Branding 101Building a Brand for Digital Influence
Kylie Rowe, MSW, MBA | @KyRoBiz
Vice President of Relocation & Corporate Services, Dickson Realty
What is a Personal Brand?
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
➔ How would your peers or colleagues describe who you are
when you’re not in the room?
➔ What do people come to you for, or what business value
and expertise do people believe that you have?
NCET Biz Bite Agenda
➔ What is a personal brand?
➔ What is personal branding?
➔ Why does it matter?
➔ How do you build your brand? (7-Steps)
➔ How do you be a digital influencer?
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
A Personal Brand is...
➔ How people describe you when you’re not in the room.
➔ The image or impression people have of you.
➔ A reflection of the value you are able to consistently deliver.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
Your personal brand exists
whether you like it or not!
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
What is Personal Branding?
➔ You use a strategic process that makes you an active
partner in the direction of your life.
➔ You create a distinct voice that people recognize.
➔ You intentionally represent and communicate who
you are and the value you bring to others.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
Personal branding is a never-
ending journey that extends well
beyond social media.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
Why does Personal Branding Matter?
➔ When you live your brand, it gives you credibility.
➔ With credibility, people will increasingly trust you.
➔ When people trust you, they follow you.
➔ With followers, you are a digital influencer.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
If you’re not online, you’re less
likely to get an interview and less
likely to get hired.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
Why does Personal Branding Matter?
➔ 70% of employers search for a candidate on social media
➔ 69% use online search engines to research candidates
➔ 54% found social media content that caused them not to
hire someone
➔ 57% only interviewed candidates they could find online
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite | 2017 CareerBuilder Survey
Personal branding enables you to
be a more authentic person who
can create a greater overall
impact.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
How? 7-Step Guide to Build Your Brand
1. Understand who you are.
2. Write a brand bio.
3. Create and update profiles.
4. Know your network.
5. Identify a strategy.
6. Practice the Laws of Social Media.
7. Start over from the beginning.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
Step 1. Understand who you are.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
➔ How do I describe myself to others, including my
purpose, passion and core values?
➔ What business value or special knowledge and
expertise can I consistently deliver to others?
➔ What’s my vision and how do I want to be described
in the future, at least one year from now?
Step 2. Write a brand bio.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
➔ Mind the perception gap!
➔ Bios for different platforms and purposes.
➔ Review other influencers.
Step 3. Create and update profiles.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
➔ Profile picture.
➔ Consistency across profiles.
➔ Review other influencers.
Influencer Example: Bret Simmons
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
➔ @DrBret: NV Management Prof. Purpose to
change your mind about value of creating
healthy, responsible organizations where
everyone can thrive. Curator @TEDxUofNevada
➔ @TEDxUofNevada: Our event is called
TEDxUniversityofNevada, where
x=independently organized TED event. Next
event is 1/27/2018. Tweets by @drbret
Step 4. Know your network.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
➔ Is your audience the same across platforms?
➔ What do people like, comment and share?
➔ Who is following you and who are you following?
Step 5. Identify a strategy.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
➔ Public or private?
➔ Personal or professional?
➔ Which individuals and organizations are influencers?
Step 6. Practice the Laws of Social Media.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
➔ Content
➔ Engagement
➔ Authenticity
How to become a digital influencer?
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
➔ Presence on multiple platforms
➔ Alignment with other brands
➔ Links with individual influencers
Example: #MoveWithPurpose | @ThisisReno
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
➔ Facebook | Twitter | LinkedIn | Insta | Snap | Google+ | Blog
➔ Brand Alignments: Dickson Realty, TEDxUNR, EDAWN,
This is Reno, Tahoe Nevada Love, Opportunity Nevada,
Getaway Reno Tahoe, University of Nevada, Renown
➔ Links to Influencers: Bret Simmons, etc.
Digital influencers aren’t the
ones reading articles about
best practices -- they are
writing them.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
As a digital influencer you…
➔ Have a niche and provide value.
➔ Guest blog and contribute with a distinct voice.
➔ Are also seen and part of the offline community.
➔ Continue to collaborate.
➔ Accept the responsibility of being an influencer.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite
Personal Branding for Digital Influence: Key Takeaways
➔ Know who you are and be that.
➔ Consistently deliver value to others.
➔ Influence and be influenced, for good.
Kylie Rowe | Personal Branding 101 | @KyRoBiz | #NCETBizBite