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Graphic Design & Art Direction School
Creativity and innovationat the service of communication
Professionals that set the trend
Graphic Design & Art Directionis a formative platform that preparesthe students for the world of design
and visual communicationsby providing them with an integrated system
of technical, methodological and cultural competences
TECHNICAL COMPETENCESFrom freehand drawing to website and 3D structures design
METHODOLOGICAL COMPETENCESCommunication campaigns and Graphic Design
conception, structuration and production
CULTURAL COMPETENCESArt History, visual culture and semiotics
Know how to think
The student will be able to translate the theoretical project in contemporary communication languages, using a range of
diverse and integrated tecniques
EDUCATIONAL APPROACH
Know how
THROUGH
Class Lectures
Laboratories
Interdisciplinary workshops
Creative teams set up
Real clients collaborations
Transversal teaching
Targeted internships
A school of professionals for
professionals who are dedicated to
innovation
Professors of prooved and documented experience, active in the professional world will teach to students shape, content and
methodology
TEACHING APPROACH
Angelo ColellaCORPORATE CREATIVE DIRECTOR
Graphic Design and Art Director Department Director at NABAHas worked as Creative Director in the Coroporate Design area of important groups such as:
Publicis, Repubblic LAB,EBS Consulting di Praga, Arnoldworldwide Italy del gruppo Havas.
Currently is the Corporate Creative Director for Milano AD.
Milano Metro system – 3D Video Presentation for the milanese metro line
Prague International Marathon - Corporate communication of 2010/2011 marathon
Gruppo Banco Popolare di Novara - Corporate Identity and user’s manuals
Cesare BaroniEDITORIAL ART DIRECTOR - RCS
In 1978 starts at Frabbri Editori (later RCS) as responsible for Art Direction of the part work and Great masterpiece division.Has predominantly worked in the editorial publication sector also designing books cover pages for Palazzi Editore,
Il Sole24ore, Libri Scheiwiller and GSK GlaxoSmithKline.
COPERTACorporate Identity e manuali d’uso
Volume addressed to pediatricians and parents to encourage reading in pre-school age .
Volume addressed to pediatricians and parents to encourage reading in pre-school age .
Paolo D’altanILLUSTRATOR
Since 1987 has worked with main Italian advertising agencies and in the field of illustration for youngsters for major Italian editorial groups: Mondadori Ragazzi, Einaudi ragazzi, Bompiani.
Has gained prestigious awards for advertising illustration. He has been president of the Italian Illustrators Association.
Turin - 1st price for Turn city of culture 2003
Calendari for the wales - Baldoni e Dal Borgo – Gold and Silver price ADCI 1993-1995
Montalban 2009 Illustration article Il sole 24 ore - Annual Illustrator 2010
James CloughLETTERING DESIGN
Has studied Typographic Design at London College of Printing. Since 1971, lives and works in Italy as a graphic designer , calligrapher and lettering designer.
Collaborates with design studios and advertising agencies.Teaches lettering and History of Typography at several instituitons.
Calligraphy for the cd of Katia Labèque
Calligraphy and leaflet for the Tunisian Tourism Board
Arif BashirMULTIMEDIA DESIGN
He specializes in graphic post-production that allows him to range from TV to advertising so to follow important projects forAljazeera Channel, Mediaset and SKY.
He is the auhtour of reknown tv jingles and TV promos.Cuurently he works at Mediaset as graphic designer for Striscia la Notizia.
Opening of Striscia la Notizia
Marco PupellaCREATIVE DIRECTOR
Has collaborated with several agencies such as Saatchi & Saatchi as Regional Creative Director, DDB as Creative Director.Has worked as Art Director at Leo Burnett and JWT.
Newspapaers press campaign Audi (1998) Silver award at ADC, Clio Awards.
Press release Diet Pepsi (2003) Award New York Festival, Clio and FAB Award.
Magazine Press release M&M's (2003)
Awards and international recognitions such us: Moebius, Epica, FAB Award, Econ Award, German ADC, New York
Festival, Eurobest, Catch 52, Cresta e London International Advertising Awards.
Luca FerreccioDESIGNER DIRECTOR
Designer Director with Packaging Design and Space Design competencesHe is currently the Creative Director at SoFar/SoNear in Milan,
textile design for furniture company of which he is also partner .A path started at packaging agencies leader on a world wide level which has then evolved as
more wider design studies like Carmi and Ubertis Milan.
Eurolat – Milk Line - Fresco Blu Parmalat.
Barbero - Riccadonna spumanti Line
Henkel - Antica Erboristeria. Line Repositioning
Teaching Path
PERCORSO DIDATTICO
PERCORSO DIDATTICO
PERCORSO DIDATTICO
PERCORSO DIDATTICO
EDUCATIONAL AIMS
1ST YEAR Preparatory work
Tecniques acquisition and professional tool application
2nd YEARDesign
Project Methodology Application in advertising and Graphic Design
EDUCATIONAL AIMS
3RD YEAR
Professional Experimentation Complete and innovative project development
SpecializationsGraphic Design (Brand Design)
Multimedia Advertising (Audiovisual languages and tecniques)
EDUCATIONAL AIMS
PREPARATORY WORK vs DESIGN
During the course of the 3 years, the student follows a structured path through educational steps
that facilitates learning with a growing level of in-depth of topics and specialization of tecniques
PREPARATORY WORK vs DESIGN
Once acquired technical skills, the student will be able to face with real clients projects
The group work and the solid theoretical preparation will allow the student
to correctly interpret briefs so to promptly respond to market requirements
FROM PROJECT TO EXPERIMENTATION
TOOLS AND TECNIQUES
The student will learn all tools that allow him to develop a communication project ,
Acquiring full command of manual, digital and compositional tecniques.
Digital Design
Web Project
Photography Tecniques
Dinamic Graphic
Video Tecniques
3D Design
TOOLS AND TECNIQUES
The student will own a solid theoretical foundation,
as an indispensable cultural background to which the student
will draw to strengthen creative abilities, developing a critical cultural and conscious approach
CULTURAL PREPARATION
History of Modern Art
History of Contemporary Art
History of Graphics and Advertising
History of Cinema and Video
Contemporary Art Fenomenology
CULTURAL PREPARATION’
EXPEREIMENTATION AND SPECIALIZATION
In the 3rd year, finalizing the educational path,
the student will be able to chose the area to specialize in
and elaborate the final thesis.
Specialization Graphic Design(Brand Design)
Multimedia Advertising Specialization
(audiovisual tecniques and languages)
SPECIALIZATION
Design path and experimentation and expressive
experimentation which will end up on a multimedia
communication proposal.
It develops representation and innovation of a brand identity,
through a creative interdisciplinary process and of a strategic
vision.
BRAND DESIGN
Basic Design
Corporate Identity
Lettering
Web Project
Digital Tecniques
Photography
Interaction Design
Editorial Graphics
Multilayer editing
Packaging Base
Web Design
Urban Communication
1st year 2nd year
The student learns to integrate analytical, conceptual,
design and technical (graphic, illustration, photography,
digital elaboration and compositing) skills acquired
during the BA.
BRAND DESIGN
The student will develop the project brand restyling
elaborating on the following areas:
Corporate DesignVisual identity, archigrafia, coordinate image ,
Exhibition graphic , motion graphic
Editorial- Literature Designmagazine, brochure, pubblications, book series etc
Packagingstructural, design, wrapping, P.O.P. displays
BRAND DESIGN FINAL THESIS
CORPORATE DESIGN
CORPORATE DESIGN
CORPORATE DESIGN
EDITORIAL - LITERATURE DESIGN
EDITORIAL - LITERATURE DESIGN
EDITORIAL - LITERATURE DESIGN
Design path which through the study of tecniques and of TV
communication dynamics and of new media , develops
analytical competences and audiovisual advertising codes
application , from writing to screenplay realization, from story
board to audio-video simulation. Percorso progettuale che
attraverso lo studio delle tecniche e delle dinamiche della
comunicazione televisiva e dei nuovi media, sviluppa
competenze di analisi e applicazione dei codici della pubblicità
audiovisiva, dalla scrittura alla realizzazione di sceneggiature,
dallo story board alla simulazione audio-video.
AUDIOVISUAL LANGUAGES AND TECNIQUES
The student learns to integrate conceptual, design,
technical (Advertising History, photography, digital
elaboration, compositing )and analytical skills acquired
during the course of the BA program–
Art And Copy
Strategy and Planning
Spot Analyses
Online Advertising Video tecniques
Photography Tecnques
Interaction Design
Graphic Motion
I anno II anno
AUDIOVISUAL LANGUAGES AND TECNIQUES
The student will develop the design of an audiovisual
format r
elaborating on thef ollowing areas:
AUDIOVISUAL LANGUAGES AND TECNIQUESFINAL THESIS
Audiovisual Media Video advertising , radio advertising of an advertising
campaign/social campaign/institutional campaign
Web Communicationwebsite, blog, on-line campaign , viral marketing, flash
presentation
AUDIOVISUAL MEDIAS
Video Mix di lavori in Motion Graphic per Absolut Vodka
http://vimeo.com/18115912
Animazione realizzata per la promulgazione dell’articolo 11 della Costituzione Italiana
http://vimeo.com/18386569
Teaser Motion Graphic per la rete televisiva MTV
http://vimeo.com/18389719
Teaser Promo realizzato per l’ipotetica rete televisiva NatGeo Kids
http://vimeo.com/18425665
PROFESSIONAL OUTCOMES
The Graphic Design & Art Direction BA program forms to the profession of Creative Director,
a complete and flexible professional figure, ready to immerge in the communication world,
from editorial to web and to coordinate and supervise the team of creative figures:
graphic designers, illustrators, copywriters and web designers.
Corporate Design DirectorIs responsible for brand identity
BRAND DESIGN
Editorial Art Director Manages the graphic project in the editorial company
Packaging DesignerDesigns communication on the packaging
PROFESSIONAL OUTCOME
Creative DirectorHas multidisciplinary competences in advertising communication which allow him to manage complete advertising project s
AUDIOVISUAL LANGUAGES AND TECNQUIQUES
Web DesignerDesigns graphic interfaces for the web
Multimedia DesignerDesign and develops digital communication
PROFESSIONAL OUTCOME
MAPPA FORMATIVA
MAPPA FORMATIVA
Blue Line:Explores the creative dimensions associated with the Art Director, through analysis of advertising language and of aesthetic codes of contemporary world applied to the world of advertising from press campaign to TV advertising to cinema
MAPPA FORMATIVA
Red Line:It is a parallel path to the blue line but with aesthetic and creative writing courses, it leads to the Copywriter figure
MAPPA FORMATIVA
Orange Line:Is an alternative path to the green line which allows to develop manuality – from calligraphy to classical and digital illustration, also in its most sophisticated versions, as 3D animation.
MAPPA FORMATIVA
Green Line:If chosen on the 2nd and 3rd year among optional subjects, it allows to acquire photography skills usable in the digital artistic world
PHOTOGRAPHY
MAPPA FORMATIVA
Yellow lineIt traces all core and preparatory courses to all potential specializations; these can be activated through optional courses. It merges in the creative lab which represent simulation of an integrated agency, where graphic design and brand designer are developed in all of its different applications: packaging, dynamic graphic and urban design
MAPPA FORMATIVA
Purple Line:It is a compulsory path as it forms the student in one of the most stimulating profession of contemporary communication: web design
WEB COMMUNICATION
Becoming graphic designers or advertisers is a demanding path,
but an exciting one.
Beyond talent, students need to be open
to learning, observing and researching,
mechanisms of visual and sensorial perception.
Graphic Design and Art Direction classes are a continuous training of applications
and of real clients requests which train the students to measure himself with
the working world in a realistic and professional way.
At the same time we do not neglect the most important subject of all:
Cultivating and mantaining enthusiasm in creating, which makes this work as a unique profession,
even richer of potentials and future.
PARTNER
COLLABORATION WITH UNIVERSITIES AND ACADEMIES:
Università Statale di Milano, Facoltà di Scienze Politiche
Università Statale di Milano, Facoltà di Farmacia
Politecnico di Milano
Università Cattolica di Milano
Università Sapienza di Roma
Università Anahuac, Mexìco
Piattaforma interuniversitaria sulla legalità:
(Bocconi, Università Statale di Milano facoltà di Scienze Politiche e Giurisprudenza, Bicocca, Politecnico, IULM)
Vicky GittoCOPYWRITER
1998 - Copywriter BGS D’arcy2001 - Copy Supervisor, Creative Director DLV/BBDO2005 - Group Executive Creative Director DDB Italy
2009 - Executive Vice President, Group Executive Creative Director Y&R Brands
SUCCESFULL ALUMNI
“Educated Horse. The New Golf Gt sport 2.0 TDI 170hp.”
Cliente: Volkswagen
Agenzia: DDB Milano, Italia
Creative Director/Copywriter: Vicky Gitto
Art Directors: Cristina Marcellini, Hugo Gallardo
“Golf Powered by Audi - Audi quattro Cup 2008”
Cliente: Audi
Agenzia: DDB Milano, Italia
Creative Director/Copywriter: Vicky Gitto
Art Director: Hugo Gallardo
SUCCESSFUL ALUMNI
Maurizio MarescaCEO
Arnold World Wide ItalyGruppo Havas
Cliente: Central Groucho - casa di produzione cinematografica
Agenzia: Arnold Worldwide Italy
Creative Director: Maurizio Maresca
Copywriter: Alessandro Sabini
Art Director: Aureliano Fontana
SUCCESSFUL ALUMNI
Luca UlianaGRAPHIC DESIGNER
Graduated in 2006 at Nuova Accademia di Belle Arti di Milano,From the same year he has started collaborating with several studios and agencies
(gruppo RG, studio Martinelli, Unichrome).Since 2007 he started working at Rba Design taking care of Packaging Design and Corporate Identity.
From 2009 has started teaching at NABA Corporate and Packaging Design
Cliente: Oran - Soda
RBA design - Branding & Design
Cliente: Monk’s
RBA design - Branding & Design
