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About MYWBUT
Commenced it’s operation in March,2010 with the central idea of helping students under WBUT (West Bengal University of Technology) and aspiring students who want to get into the university.
Started by Chandrakant Prasad who was then a fourth year student under one of the colleges affiliated WBUT.
Mission
• To provide whole gamut of quality information to students regarding their studies and career and also to built a platform to help marketers promote their product and services to their target customers.
Vision
• To become the leading player in the online education field and providing value added services to our clients.
Services provided
• Study materials.
• Previous year papers and suggestions.
• Video tutorials.
• Networking through forums(“Ask a Question”) blogging (“Campus Buzz”) and social media platform( “SocialBox”)
• Personalized counseling.
• Information regarding colleges, placements and higher studies (“After B.Tech.”).
• Providing advertising and marketing platform to different educational institutes, firms and recreational facilities.
Achievements and Growth..• Within just two years we have memberships of more than 42000
students.• We have collected a database of more than 20000 students through
our website.
0
5000
10000
15000
20000
25000
30000
March'10 December'10 June'11 December'11
Fig: Membership chart
Continues…
• Within a short period of time we have achieved high visibility in search engines.
Visits – Last 6 Months
Why advertise with us…
• High visibility in search engines.• High viewership.• Database of more than 40000 students.• Lead generation through contact forms.• Customized Email and SMS campaign.• Direct marketing.• Simple banners will be provided on demand free
of cost. • Option of off-line promotion.
Comparison with print media…
Online advertising (MyWbut specific) Print media advertising
Effective reach among target customers No control over target audience
Rich media ads( images, animatedgraphics, flash)
Images & text only
Ad remains online 24х7 and can not be skipped
High chances skipping
Popular among students Not so popular
Real time Lead generation Low possibility of lead generation
Ultra low cost compared to all other forms of advertising
Exorbitant rates
Previous and current advertisers