How did you use media technology with

the construction, research, planning and

evaluation stages?

Section AFor my research and planning, I used media technologies to find out what had

previously been done and how that was a success. I looked through lots of trailers to

see how the professionals constructed them, a lot of posters to find the

right, stereotypical layout and a few posters to see what common characteristics

appeared in the majority of them. For this, YouTube and Google Images came in

handy quite a lot.

For the trailers, I looked through a few YouTube trailers and picked out a few that I

thought were quite good, with elements of comedy, horror and action. This set out all

the pinpoints for what I wanted in my trailer and gave me a look at what a variety of

the angles would be like. There is links located below to a few of the ones that

influenced me.

Section B

When creating my products, I used a variety of different techniques to

create them. This can be seen in the way that the entire trailer has been

edited in beat with the sound and how the clips fade from a range of

lightings. I done the majority of this on Adobe Premier. I tried out multiple

title screens with Adobe After Effects but couldn’t make it work to how I

desired. For this, we ended up using a more basic version for our text and

inter titles.

For my magazine and poster, I had to add custom blood packs to it so that

I would get a better effect. I changed most of the text to have an effect, and

the main image of the magazine cover has an outer glow around the main

model. I done this because I believed it gave them more of a distorted look

to the rest of the layout, making them the centre of attention. The rule of

thirds was used here, as the eye is drawn towards the light on a darker

screen and then makes that the focus point of the viewer.

When doing my poster, I wasn’t fond of the eye colour being regular, but

just painting over it didn’t seem right either. I selected the area I wanted

with the Lasso tool and then re-selected the iris to remove it. From there, I

played around with the hue/saturation and lighting of it to give it a

stereotypical horror look. Some suggestions for this were to add more

noticeable veins, but after trying it I decided not to go with that.

Section C

When evaluating my product, I used a variety of different media techniques for this.

The main one that was used was my A2 media blog. This is where it was most likely to be

found and was also where it needed to be. I emailed classmates and friends out of class and

asked their opinions on what they thought about improvements, the links to our media trailer

were out on YouTube and could be linked with the title there, so more people would look at it.

As this was not a proper advertising campaign, there wasn’t too much media being used to

distribute information about this. If it was a proper production, a lot more products such as

social networking sites, adverts, promotional contests through the internet would have been

used.

Here are a few of the sites I’ve used, along

with more that I would use in a full production.