A2 Evaluation

Quiz

• How many questions are there?

• Try to name the questions as you know them

• Can each person in group do a different question?

• Why or why not?

• If no – how do you do it?

Questions1) In what ways does your media product use, develop, or challenge forms

and conventions of real media products.

2) How effective is the combination of your main product and ancillary texts?

3) What have you learned from your audience feedback?

4) How did you use media technologies in the construction and research, planning and evaluation stages?

Questions in other wordsQuestions Questions in other words

In what ways does your media product use, develop, or challenge forms and conventions of real media products.

How does your documentary/ancillaries use, develop or challenge forms & conventions in comparison to real documentaries and ancillaries?

How does your documentary’s forms and conventions compare to that of real documentaries forms and conventions?

How effective is the combination of your main product and ancillary texts?

How does your documentary and ancillary work together as a ‘package’? How do they link?

What have you learned from your audience feedback? -

How did you use media technologies in the construction and research, planning and evaluation stages?

How did you use media technologies to complete your coursework? (What were they? How did they benefit you? What skills to you acquire from them?) Consider the following stages: -research -planning -construction -evaluation (optional)

Mark Scheme

ASSESSMENT FOCUS

Skill in use of digital technology or ICT in the evaluationUnderstanding of forms and conventions used in the production

Understanding of the role of new media in various stages of the production

Understanding of combination of main product and ancillary texts

Understanding of significance of audience feedback

Skill in choice of form in which to present the evaluation

Ability to communication

/20

Mark Scheme in other words

ASSESSMENT FOCUS In other words…..

Skill in use of digital technology or ICT in the evaluation

Every question displays a range of technology, is creative and shows you can use a range of technology creatively to answer the questions

Understanding of forms and conventions used in the production

Understanding/explanation of FORM & CONVENTION in documentary & ancillaries

Understanding of the role of new media in various stages of the production

Understanding/explanation of the role of technology played/influenced in your R&P, construction & evaluation

Understanding of combination of main product and ancillary texts

Understanding/explanation of how well your documentary and both ancillary products link together

Understanding of significance of audience feedback

Understanding/explanation of how audience feedback influenced your drafts and final drafts

Skill in choice of form in which to present the evaluation

Choice of format you chose to complete each question in – makes answers clear and detailed (yet concise and to the point)

Ability to communication How you communicate; the quality of your explanations including consideration of how you speak and use of media terminology etc

Do’s & Don’t’sDO DONT

-lots of cutaways to reference what you say (still/moving)-be creative – different approach for each question-be prepared (know answers)-when filming – good lighting and sound-see everyone in shot-can see powerpoint (if using)-keep it brief, concise yet informative -have a good balance of clear descriptive/evaluative voiceovers

-don’t just talk to camera-do each question in the same way-not last minute-talk about every single thing and go on and on and on-be unprepared and just make stuff up on the spot – be prepared with brief notes!-not lengthy powerpoint in background – if using one – SHORT bullet points with annotated pictures

Creative ideas

News broadcast (like a team….anchors….sports….weather….)(you could divide part of a question like i.e. different conventions)

Saturday morning kitchen (breaking down ingredients (replace food with other ingredients)Press conference

Chat show/talk show

Scene from a film/genre play

Game showsCelebrity juice, 8 out of 10 cats (trivia/q&A based), mock the week, nevermind the buzzcocks, deal or no deal

Filming yourself watching a video (picture in picture) (I’ll explain later!)

Other technology ideas

• Annotate youtube video– With voiceover and/or visual annotations

• http://www.youtube.com/t/annotations_about?hl=en-GB&gl=GB (search annotate a youtube video)

Other technology/sites

• Please see blog for a full list

Format to do each questionQuestion Format Who does what?

In what ways does your media product use, develop, or challenge forms and conventions of real media products.

NEWS REPORT Each do 2 forms & 2 conventionsMain anchorWeather girl

Separate reporterSeparate reporter

What have you learned from your audience feedback?

Podcast – audio ‘radio show’ – use = pomomatic.com/login

and then

Film the screen (picture in picture for final draft)

(use = screencast-o-matic.com , screencast.com, screenr.com)

1 - Draft 12 - Draft 23 - Draft 34 - Draft 4

All – final draft

How effective is the combination of your main product and ancillary texts?

PreziOr

Explain Everything

Divide as you wish

How did you use media technologies in the construction and research, planning and evaluation stages?

Cooking showor

Game show or

Advertshould have some tutorial element with screen recordings of how you

used the technologies

1 – research & planning1 – construction1 – construction1 – construction

Extension: evaluation

Q1 support

DOCUMENTARY ANCILLARY

1. Identify genre (TV documentary) 2. Identify your inspirational documentaries3. How/why they use/develop/challenge forms4. How/why they use/develop/challenge conventions

5. How/why YOU use/develop/challenge forms1. COMPARE SIMILARITIES & DIFFERENCES (of

forms) TO REAL DOCUMENTARIES

6. How/why YOU use/develop/challenge conventions1. COMPARE SIMILARITIES & DIFFERENCES (of

conventions) TO REAL DOCUMENTARIES

1. Identify genre (Magazine DPS & Print Advertisement)

2. Identify your inspirational ancillary texts3. How/why they use/develop/challenge forms4. How/why they use/develop/challenge conventions

5. How/why YOU use/develop/challenge forms1. COMPARE SIMILARITIES & DIFFERENCES (of

forms) TO REAL DOUBLE PAGE SPREADS & ADVERTS

6. How/why YOU use/develop/challenge conventions1. COMPARE SIMILARITIES & DIFFERENCES (of

conventions) TO REAL DOUBLE PAGE SPREADS & ADVERTS

CONVENTIONS

Further Q1 support

DocumentaryFORMS CONVENTIONS

… …

Magazine DPSFORMS CONVENTIONS

Digitally constructed(2 side by side double pages to make landscape

Sizes = Margins = .25

Graphic & Image Bleeds

Enigmatic Visual Hierarchy Primary Image

Image(s) represents article Direct address or Diegetic (in image)

Captivating Photography styleSecondary Image give secondary info

HeadlineStand firstBody Text

Drop capitalPull Quote

Folio’s Colour schemes

By Line & captions

Print AdvertisementFORMS CONVENTIONS

Digitally constructedPortrait or Landscape

Sizes = ¼ page, 1/8 page Graphic & Image Bleeds

Attention grabbingEnigmatic

Visual hierarchy Image represents programmeImage reveals main characters

One central main imageCaptivating Photography style

Composition often using rule of thirdsDirect address or Diegetic (in image)

Channel logoSlogan

GraphicsColour schemes

Limited use of wordsProgram NameScheduling Info

Sometimes hashtag or website

Q2 support 1. CONTENT AND CONCEPT OF IMAGES• -(perhaps you photographed your locations/people in your ancillaries and shot in same places as documentary so they are connected by CONTENT)• -maybe they connect by the concept? Or the episodes• -or maybe the people/presenter?

STYLE ( and/or genre)• -do they connect by a certain type of style?• -style of typography (font) or titles• -style of the photography

2. TARGET AUDIENCE • -(how do all of the products link to same target audience)• -documentary: what time would they be watching the documentary? Why? (link to audience)• -ancillaries: why and when would they be reading the newspapers where you put the advert and the magazines for the double page spread?)• ***REMEMBER THE JOURNEY……..see the advert………read the article………watch the documentary………*****

IDENT • (opening of documentary) • -(channel 4/bbc) at beginning of documentary connects to your advert

ADVERTISING/MARKETING • -(how did you brand the whole package?) What is the advertising/marketing journey? Consider how would people firstly see the adverts, then read the article

(double page spread) and then watch the documentary)

BUDGET • -then relate this to a budget (how much would you have to spend on construction (making the documentary? Advertising/marketing (ancillaries)? Remember to

consider the costs of putting a documentary on a channel and which newspaper (and size of the advert) you put your advert on and what magazine you chose for your double page spread

• -(you could make a chart to show your approx. budget)

ANCILLARIES

Q3 support

Before you do this, complete charts from powerpoint ‘What did you learn from audience feedback’

AUDIENCE FEEDBACK

Name/Gender/age

The audience said… We thought… Therefore for next draft we considered…

Q3 support

DRAFT 1• List your audience feedback comments

(good/bad) by bullet points• Could list this off with voiceover 1 at a time• Then state what you learned from audience

feedback (they said….so therefore I learned/did/changed…..)

AUDIENCE FEEDBACK

Q4 supportDOCUMENTARY• List all technologies for

– R&P– Construction– Evaluation (optional)

• Choose 3/4 main ones to focus on.• Think of a creative way to present/film/edit – should have evidence of

the technology with voiceover• Don’t just state obvious/broad things such as ‘cutting clips’ – focus on

specific/advanced tools and features such as effects in imovie or tools in photoshop/indesign

• Then repeat with NEWSPAPER (print) ADVERTISEMENT

TECHNOLOGIES

Further Q4 support

PHASE WHATMEDIA TECHNOLOGY USED?

DETAILS OF TECHNOLOGY

….how did you use it?….how did it benefit your product?

SKILLS ACQUIRED (gained)

R &P: Research (documentary)

R &P: Planning (documentary)

R &P: Research (ancillaries)

R &P: Planning (ancillaries)

Further Q4 support

PHASE WHATMEDIA TECHNOLOGY USED?

DETAILS OF TECHNOLOGY

….how did you use it?….how did it benefit your product?

SKILLS ACQUIRED (gained)

Construction (documentary)

Construction (Ancillaries)

Due Dates

• PLANNING = DUE TUES

• FINAL = APRIL 9