MULTIMEDIA PRESENTATION

MULTIMEDIA PRESENTATIONCORPORATE VIDEO ANALYSISBy Group : Gobi Nathan A/L Vadivaloo 06DSB12S2017Nor Rulhuda Binti Wahid 06DSB13S2002Mohamad Faris Bin Azhari 06DSB13S2003Muhammad Hariff Bin Ismail 06DSB13S2006Nurul Marliana Binti Omar 06DSB13S2004Kanda Kumar A/L Rattanam 06DSB13S2018

POLITEKNIK PORT DICKSONCA604 MULTIMEDIA PRODUCTION

RIGHT PICTURES AND VIDEOSRelated to the subjectANLYSIS: : a) Apple corporate video tells story of their Apple products b) MMC corporate video shows their Services and componys main core business c) UM video shows the facilities and courses they provideBetter or good lighting composition Poor lighting will present the wrong message or imageCreative lighting could give dramatic effect to the messageGood lighting will make the video message looks professional ANLYSIS: : a) Apple use creative lighting lighting to show their creativity on their inventions b) MMC and UM use minimal and good lighting to show their Professionalism

SOUND QUALITYAudiance will always can notice the bad sound qulityAudince will focus or try to hear to what to be said if the sound is poor and they wont concentrate on video presentation.

Make sure the soud quality is up to standardClear and minimal sound Not too loud or to slowAvoid noise ANALYSIS : a) Apple use outdoor sound in their video but with very minimal noise and standard sound quality b) UM used energetic sound edition and mute the noise in outdoor shoots. c) MMC use fade in sound technic through a music background without disturbing the audience view at their video.

CLOTHINGSHuman subjects on the videoMake sure the human subjects on the video or the image wearing a right clothing and related to subject .ANALYSIS : Apple video :- school childrens clothing Engineer's clothing outdoor challengers clothing:- Because in that video audience are identified the subjects by their clothing and actions and keep them appropriate to the topic or businessSimple and plain clothingSuitable for a corporate video to produce an unretract message

SPEECHSPlan what have to say or speakUse standard language or wordingsWrite a script and read with a right toneANALYSIS:- a) Aplle video doesnt contact speeches and simple wording atthe beginning and ending b) MMC video have no voice but with simple wordings c) UM video have both wordings and scripted speeches

Suitable voiceRecord or dub the video with Corporate voiceANALYSIS:- UM video: Moderated male voice with right tone and clear pronunciation.

VIDEO LENGHTMake short and simple videoANLYSIS:- a) Apple video 1minute 30 second b) MMC video - 2 minute 57 second c) UM video - 9minute ( longest)* Longest corporate video will never deliver the message fully to the audience as they wil never watch it until the end.

Straight to the pointANALYSIS : a) Apple use scenes to tell reach their points b) MMC also did the same thing on their video. c) UM doesnt stick with this rule and made a long and quiet bored video

POINTS AND PROOF Tell the audience what the compoby or the organization can do for themANLYSIS:- a) Apple video products b) MMC video - services c) UM video - academic facilities

Back up the promisesANALYSIS : a) Apple shows their products or promises b) MMC shows their achievements. c) UM shows their facilities and history of achievements

LOCATIONOutdoor filming will produce noise or unnecessary soundPlan the locationEdit the video if outdoor shooting is necessary with voice or musicAvoid environment which can produce noise, echo and distractionKeep away the devices which can produce noise unexpectedly such as phone.

ANALYSIS : a) Apple use fully outdoor shooting but no unnecessary sound b) MMC also did the same thing on their but edited with music. c) UM edit their outdoor scenes with voice and music

IMAGINATION AND CREATIVITYUse the imagination and creativity to arrange the sequence of videoANLYSIS:- a) Apple tells the story by creative scenes b) MMC use creative effects on its video to move on their story

Graphic workANALYSIS : a) UM used a lot of graphic works on their videoNOTE: minimum graphic works are advisable to produce genuine video