mooc

Everything You Needto Know About MOOCs

Overview

Why Offer a MOOC?2

Three Key MOOC Questions4

What is a MOOC?31

MOOCs in Context33

The Different Types of MOOC35

Will MOOCs “Succeed”?6

What is a MOOC?

The term MOOC was coined by Dave Cormier or Bryan Alexander (Alexander, 2008; Cormier, 2008; Daniel, 2012; Masters & Qaboos, 2011; G. Siemens, 2012a) to describe a course on Connectivism (CCK08) organized by George Siemens and Stephen Downers in 2008, which attracted 2,200 participants (Downes, 2010).

What is a MOOC?

Massive Student numbers can be 100,000 +

Open Study any course, anywhere at any time

Online As opposed to face-to-face or blended

Course Learning units in an academic subject

Why Offer a MOOC?

MOOCs can profile an institution as a leading 21st Century educational institution.

MOOC

MOOCs may well be a “game changer” with respect to how education is delivered and consumed and institutions need to be in the MOOC space to experience delivering education in this way and to remain current with educational practices.

MOOCs provide an opportunity for an institution to experiment with teaching practices and to engage with new pedagogical approaches.

Institutions have a range of subject areas that are specific to their region e.g. HK SAR / China context and HKU can showcase these subjects through offering MOOC courses.

An institution can make knowledge more accessible to the general public through offering a range of MOOCs.

MOOCs in Context

The history of introducing technologies into teaching and learning has been one of over promise and under delivery (Daniel, 2012; Reiser, 2001).

Already seen the failure of two significant online ventures – Fathom from Columbia University and ALLLearn backed by Oxford, Stanford, Yale and Princeton (Knight, 2012).

Technologies will only be successfully integrated into teaching and learning when teachers change the way that they teach (Zemsky & Massy, 2004).

MOOCs in Context

Although we have seen different teaching models (King, 1993; McWilliam, 2008; George Siemens, 2005), wholesale changes in teaching approaches have not come about and, as we shall see, they are not occurring to any particular degree with MOOCs.

We need to move beyond the use of technologies for the purposes of information transmission.

There has been progress in this area but too often we still see the Learning Management System – the enterprise tool of choice – used poorly for teaching and learning (Beer, Jones, & Clark, 2009; Browne, Jenkins, & Walker, 2006; Malikowski, 2011).

Teaching Must Come First

The United Kingdom’s Open University Vice Chancellor recognizes (Coughlan, 2012a) that teaching quality is a key issue that bears upon the ultimate success of any particular MOOC provider.

Worth listening It is easy to get into the OU but very difficult to come

out the other side with a qualification. The OU is self sustaining, provides a quality

education valued by employers and has solved the student identity issue for examination purposes.

Three Key MOOC Questions

In terms of the success of any particular MOOC we can focus on three key questions that will bear upon their ultimate success: What are the pedagogies that underpin the

MOOC? What use is being made of technologies in the

MOOC? What is the underlying philosophy / ethos of the

MOOC?

The majority of MOOCs are offered through MOOC platforms and so these are organizational questions.

cMOOCs

The first MOOC ever offered was a cMOOC.

Based on a Connectivist Learning Theory Knowledge / content is generated by

teachers, students and multiple others. Multiple technologies – 12 in this first

MOOC – are used to connect people participating in the course.

On the fringes but cutting edge in terms of pedagogy and technologies

sMOOCs

Coursera MOOCs could be characterized as a Standard MOOCs or an sMOOC.

Founded in the fall of 2011 by Daphne Koller (Stanford) and Andrew Ng (Stanford) and was launched in April 2012 after significant venture capital funding was secured (MarketWire, 2012).

As of 4th April 2013 Coursera has 62 university partners and had registered over 3.5 million users enrolled in over 300 courses in 20 categories (Coursera, 2013a; Protalinksi, 2013a).

sMOOCs

Grounded in behaviorist learning theory with some cognitive components and some constructivist components.

This means transmission style teaching with drill and practice, problem sets and e.g. discussion forums.

Uses a limited range of technologies and could be thought of in terms of LMS as platform.

Very much in the mainstream with monetization a key component.

sMOOCs

There is a lack of pedagogical focus which may have to do with the fact that Coursera institutions consider MOOCs to be a side line activity rather than a way to explore new / better teaching and learning models (Armstrong, 2012; Daniel, 2012).

The three key questions have been answered and sMOOCs have been characterized as “lacking” in a number of ways.

There are always exceptions (Knox et al., 2012).

xMOOCs

edX could be characterized as an xMOOC. the X signifying excellence, external

outreach, exploration, experimentation and expansion (Rodrick & Sun, 2012) – holds for edX which has grown out of a tradition of exploring online teaching and learning (Daniel, 2012).

MIT announced MITx at the end of 2011 for a launch in spring 2012. MITx has now morphed into edX with the addition of Harvard and UC Berkeley (EdX, 2012).

xMOOCs

edX is not for profit (EdX, 2012) and has been financed to the tune of US$ 60 million through participating institutions and through “gifts” from Harvard and MIT alumni (EdX, 2012).

As of November 2012 edX had 370,000 students (Coursera had 1.7 million at the same point in time) (Pappano, 2012).

xMOOCs

edX At the time of writing edX has 33 courses (edX,

2013a) offered by HarvardX, MITx and BerkeleyX. Beginning in fall 2013, edX will offer courses from

another 11 universities. In 2014, edX will expand further through offering courses from an additional 9 universities (edX, 2013b).

Much more selective than Coursera and will cap when they have recruited the best universities in the world.

edX is making statements about courses designed specifically for the web (De Luzuriaga, 2012).

xMOOCs

edX Aspirational statements about “creating new online

learning experiences” and about researching “how students learn and how technology can transform learning–both on-campus and worldwide” (EdX, 2013; Rodrick & Sun, 2012).

Commitment in these areas with edX collaborating with Cengage Learning for content creation (IStockAnalyst, 2012).

xMOOCs

edX Overall, edX conceives of their MOOCs as providing

the potential for educational research that will improve both the on campus and off campus experience (“Classroom in the Cloud,” 2012; de Luzuriaga, 2012; Lin, 2012).

Underlying pedagogies / technologies may not be that different at the moment but there seems to be an ongoing commitment to quality content creation / exploring technologies for effective teaching.

Will MOOCs Succeed?

There is a lot of hype and no one is quite sure what impact they will have on the future of education (Regalado, 2012; Webley, 2012).

That said, MOOCs are much talked about and researchers along with the more popular press certainly understand MOOCs as potentially disrupting the traditional educational landscape (Rodrick & Sun, 2012).

Find ways to satisfy employers

Learning and identity issues

Find ways to satisfy employers

Learning and identity issues

Will MOOCs Succeed?

Will have to find ways to monetize

This is possible and Coursera is already doing it

Will have to find ways to monetize

This is possible and Coursera is already doing it

Teachers will have to change the way that they teach

Can’t just record a lecture and put it online

Teachers will have to change the way that they teach

Can’t just record a lecture and put it online

First question concerns what constitutes success

Become self-sustaining whilst delivering a quality education valued by students and employers?

First question concerns what constitutes success

Become self-sustaining whilst delivering a quality education valued by students and employers?

MOOCs – Still a viable business

model?

Yves EpelboinProfessor Emeritus UPMC-

Sorbonne-Universités, Paris

[email protected]

US context: students debt

Tuition fees at an inacceptable level: Up to 10 000 $ in

public universities 40 000 – 60 000 $ in

private universities

EdTech June 2-3 2015 London

Y.Epelboin

Le Monde 26/04/2015

US context: Tuition debt

A negative impact on the US economy

First debt before housing!

1160 Billions US $


Y.Epelboin

Le Monde 26/04/2015

Growth of MOOCs

https://www.edsurge.com/n/2014-12-26-moocs-in-2014-breaking-down-the-numbers


Y.Epelboin

MOOC and student retention

Success as not the same meaning in a MOOC than in a classP. Hill e-Literate, March 2013

http://mfeldstein.com/emerging-student-patterns-in-moocs-a-revised-graphical-view/


Y.Epelboin

MOOCThe budget

An important investment

Course scenario renewed New documents and OER Massive use of short videos (chunks 5-7 up to 15 mn) Need of a local organization

to sustain the MOOCs

A MOOC is a complex team project


Y.Epelboin

MOOC: do you have the budget?

Example of a 8 weeks MOOC Base: Sciences with Maths equations and graphics MOOC being used internally at least 3 times

Human resources Teachers Academic support Technical support


Y.Epelboin

Budget: teachers

Mission Course 1

Course 2

Course 3

Preparation 40 8 8

Writing docs 90 20 20

Writing assessments

40 10 10 Optional

Video recording

32 6 6 ½ day per one hour

Project organization

30 5 5

Animation 48 48 48

Total 520 hours


Y.Epelboin

Budget: pedagogic support

Mission Course 1

Course 2

Course 3

Pedagogic engineer 40 8 8

Project manager 60 12 12

Tests 60 12 12

Total 225 hours


Y.Epelboin

Budget: technical support

Mission Course 1

Course 2

Course 3

Video 32 6 6 Recording

Video 180-240 36-50 36-50 Editing

Texts 10 2 2 Formatting

Iconography 35 7 7 Variable

Integration 15 3 3 Platform

Meetings 10 2 2

Total 480 hours


Y.Epelboin

Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015

Cost

Mission Course 1 Course 2 Course 3 Total Euros

Teachers 15 000 5 200 5 200 25 400

Pedagogic support

6 000 1 200 1 200 8 400

Technical support

10 000 2 000 2 000 14 000

Salaries ≈ 48 000

Base:Teachers: 75 k€/y, support teachers: 60 k€/y, tech: 47 k€/y


Y.Epelboin


Total cost

8 weeks MOOC: 30 000 € - 120 000 € (external support) UC San Diego: 150 000 $

Not included: Delivery Environment for teachers and staff


Y.Epelboin

See: Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015

Cost comparizon

Students

€

100 200 300 400 500 600 700 800 900 10000

20000

40000

60000

80000

100000

120000

140000

160000

ClassicMOOCSPOC


Y.Epelboin

MOOC economy

Less expensive solution: Below 200 – 300 students: classic

approach Above 500 students blended approach

versus classic approach MOOC valid only above 200-300

studentsStaff environment not taken into

account


Y.Epelboin

MOOC & SPOC in university

Large classes: freshmen: SPOC Recruiting more students without aditional

investment (staff, building): MOOC Federation of universities for rare studies: MOOC,

SPOC. Ex.: Virtual Bavarian University Universities do not have the manpower to build a full

curriculum

EdTech June 2-3 2015 London Y.Epelboin

The MIT Model

https://formation.unpidf.fr/fr/mediatheque/media-51


Free MOOCs can only be a by-product

MOOCEmerging Business

models

Facts

Students and employers value credential and diploma, delivered by universities

Badges and certifications are of value for life education

Different objectives Different business models


Y.Epelboin

Case # 1

Arizona State University (ASU)Universities consortiumFirst year through MOOCs for less

than 6000$Payment at the endParticipation of edX


Y.Epelboin

Case # 2

Urbana Champaign universityeMBA for 20 000$

1.First, selected Coursera specializations

2.Agreement of curriculum by Urbana

3.Finish as official MBA degree


Y.Epelboin

Case # 3

EPFL (Switzerland) MOOCs@Africa Free access to MOOCs Certification: 30 €/ECTS, full cursus 8-12 ECTS

followed by a personal work (6-10 ECTS, 90€/ECTS) Exams in a partner center Partners: Coursera and edX


Y.Epelboin

Case # 4

Gestion de Projets (Ecole Centrale Lille) Free MOOC Second part with one or two ECTS by payment (50 –

150 €) with different levels of examinations and options

Various options for continuous education (490-690 €)http://mooc.gestiondeprojet.pm/


Others

Georgia Tech master in ccomputer sciences

MiriadaXOpen UThere is a huge space for online learning with MOOCs


Y.Epelboin

MOOC providers?

Unclear Business models?Will certification and course selling

suffice?Shift of Udacity from Higher

Education to Continuous Education “There is no money to make with HE”


Y.Epelboin

MOOC providers?

Coursera Certifications & Specializations

«… we are hosting nearly 900 courses and I expect to have 1,000 courses on our platform by early 2015. In three years, we’ll have 5,000 courses, which is about the curriculum of your average medium to large university. »Daphne Koller, Knowledge@Wharton 05/01/2015

Tommorrow: online university?


Y.Epelboin

A university model

A three-tiers system

MOOC designers

MOOC distributor

Universities


Blended learning

MOOC

A continuous education model

A four-tiers system


Y.Epelboin

MOOC designers

MOOC distributor

MOOC broker Company

Conclusion

MOOCs for Universities

Blended learning and distance learning for freshmen Cheaper way to handle large classes Efficient means to attract distant

students A method to increase the participation

of minorities?Rare studies and small classes

If universities are able to work together


Y.Epelboin

MOOCs for continuous EducationA huge market for the XXI century« The other trend we’ve observed, from the larger corporations in our client base, is a shift to outsourcing the development of E-Learning content to professional agencies rather than building in-house. We’re excited about the landscape for 2014. »Guy McEvoy, Managing Director, GuykaE-Learning Market Trends & Forecast 2014-206 Report, docebo report,www.docebo.com


Y.Epelboin

Coursera & al.

Major actors to federate universitiesMajor actors for continuous EducationMuch more than certificates

providers, providers of tommorrow education

Future partners of universities for courses building.


Y.Epelboin

what is my field of interestTourism Development and Hospitality ManagementThis is because I love to travel

[email protected]: https://www.linkedin.com/in/yepelboin Twitter: @yepelboin Blogs: http://blog.educpros.fr/yves-epelboin/ (french) http://www.eunis.org/blog/category/erai-2/blogs/ (english)

mailto:[email protected]

http://blog.educpros.fr/yves-epelboin/

http://www.eunis.org/blog/category/erai-2/blogs/

Discussion

MOOCThe budget

An important investment

Course scenario renewed New documents and OER Massive use of short videos (chunks 5-7 up to 15 mn) Need of a local organization

to sustain the MOOCs

A MOOC is a complex team project


Y.Epelboin





Y.Epelboin

Budget: teachers

Mission Course 1

Course 2

Course 3

Preparation 40 8 8


Writing assessments

40 10 10 Optional

Video recording



30 5 5

Animation 48 48 48

Total 520 hours


Y.Epelboin


Mission Course 1

Course 2

Course 3



Tests 60 12 12

Total 225 hours


Y.Epelboin


Mission Course 1

Course 2

Course 3


Video 180-240 36-50 36-50 Editing




Meetings 10 2 2

Total 480 hours


Y.Epelboin


Cost


Teachers 15 000 5 200 5 200 25 400

Pedagogic support

6 000 1 200 1 200 8 400

Technical support

10 000 2 000 2 000 14 000

Salaries ≈ 48 000



Y.Epelboin


Total cost




Y.Epelboin

See: Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015

Cost comparizon

Students

€

100 200 300 400 500 600 700 800 900 10000

20000

40000

60000

80000

100000

120000

140000

160000

ClassicMOOCSPOC


Y.Epelboin

MOOC economy





account


Y.Epelboin





curriculum


The MIT Model





models

Facts





Y.Epelboin

Case # 1




Y.Epelboin

Case # 2






Y.Epelboin

Case # 3




Y.Epelboin

MOOC providers?





Y.Epelboin

MOOC providers?





Y.Epelboin

A university model


MOOC designers

MOOC distributor

Universities


Blended learning

MOOC


A four-tiers system


Y.Epelboin

MOOC designers

MOOC distributor

MOOC broker Company

Conclusion







Y.Epelboin



Y.Epelboin

Coursera & al.





Y.Epelboin

Growth of MOOCs

https://www.edsurge.com/n/2014-12-26-moocs-in-2014-breaking-down-the-numbers

MOOC and student retention

Success as not the same meaning in a MOOC than in a class

MOOCThe budget




Budget: teachers

Mission Course 1

Course 2

Course 3

Preparation 40 8 8


Writing assessments

40 10 10 Optional

Video recording



30 5 5

Animation 48 48 48

Total 520 hours


Mission Course 1

Course 2

Course 3



Tests 60 12 12

Total 225 hours


Mission Course 1

Course 2

Course 3


Video 180-240 36-50 36-50 Editing




Meetings 10 2 2

Total 480 hoursPomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015

Cost


Teachers 15 000 5 200 5 200 25 400

Pedagogic support

6 000 1 200 1 200 8 400

Technical support

10 000 2 000 2 000 14 000

Salaries ≈ 48 000



Total cost



Cost comparizon

Students

€

100 200 300 400 500 600 700 800 900 10000

20000

40000

60000

80000

100000

120000

140000

160000

ClassicMOOCSPOC

MOOC economy





account


Y.Epelboin





curriculum

The MIT Model




models

Facts





Y.Epelboin

Case # 1




Y.Epelboin

Case # 2






Y.Epelboin

Case # 3




Y.Epelboin

Case # 4

Gestion de Projets (Ecole Centrale Lille) Free MOOC Second part with one or two ECTS by payment (50 –

150 €) with different levels of examinations and options

Various options for continuous education (490-690 €)http://mooc.gestiondeprojet.pm/

Others

Georgia Tech master in ccomputer sciences

MiriadaXOpen UThere is a huge space for online learning with MOOCs


Y.Epelboin

MOOC providers?





Y.Epelboin

MOOC providers?





Y.Epelboin

A university model


MOOC designers

MOOC distributor

Universities


Blended learning

MOOC


A four-tiers system


Y.Epelboin

MOOC designers

MOOC distributor

MOOC broker Company

Conclusion







Y.Epelboin



Y.Epelboin

Coursera & al.





Y.Epelboin

LOGO

Tourism development and Hospitality ManagementI love to travel and explore different places in the country and I also see my self owning a restaurant one day

My field of interest

LOGO

South African TourismHere I will provide slides about all the attractions found in our country, this will also be a great way of finding new tourists to visit South Africa.

My MOOC topic