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Mobilize Your Alumni When Mobile & Social Meet CASE D1 Conference February 1, 2012 #CASED1

Mobilize Your Alumni: Where Mobile and Social Meet

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  • 1. Mobilize Your AlumniWhen Mobile & Social MeetCASE D1 ConferenceFebruary 1, 2012#CASED1

2. Brent Grinna Lauri WestTina PickeringFounder & CEOWeb ManagerDir. Alumni Relations EverTrue St. Pauls School St. Pauls School#CASED1 3. 1981 4. 1981 5. 2013SoLoMo 6. 12090 119,000,00060 Smart Phone30 Users in US* 02009 2012 Number of Smartphone Users in US (In Millions)#CASED1 *Mobidia 7. >400*Number of Smartphones Available in US Market*ComScore Mobile Report#CASED1 8. 2% - 29% 9. Mobile > DesktopMobile Trafc Set To Pass Desktop in US in 2015#CASED1 *KPCG 10. http://www.youtube.com/watch?v=CeVn6_iwtJQ 11. *Credit: LinkedIn Marketing 12. Two Horse Race in USiOSAndroid 22% 70%#CASED1*BGR Media 13. Private Schools iOS Android80%20%#CASED1*EverTrue Data 14. CASE Has NoticedIndependent Schools are adopting faster:1/4 to less than 1/5Mobile Apps Projected to Grow by26% among institutions (v. 14% in 2012)Higher ed is more satisfied with mobileapplications than mobile devices for usebeyond calls/emails.#CASED1 15. responsive design is important but... Mobile is NOT ONLY#CASED1 16. Mobile is about....re-imagining. everything.#CASED1 17. http://www.youtube.com/watch?v=aXV-yaFmQNk 18. Lets re-imagine advancement. 19. #CASED1 20. #CASED1 21. #CASED1 22. #CASED1 23. #CASED1 24. #CASED1 25. #CASED1 26. #CASED1 27. #CASED1 28. #CASED1 29. #CASED1 30. #CASED1 31. St. Pauls School (NH)Location: Concord, NHNumber of Alumni: 8,000Launched with EverTrue in September 2011#CASED1 32. Re-Imagining:St. Pauls Alumni Network#CASED1 33. 17% of alltraffic =profile views 34. App Downloads x Class 3% of 8% of 17% ofClass of 1952Class of 1981 Class of 2005#CASED1*EverTrue Data 35. Thank You! Brent GrinnaLauri WestTina PickeringFounder & CEO Web ManagerDir. Alumni Relations EverTrueSt. Pauls School St. Pauls School @brentgrinna@spsadmissions@spsadmissions@[email protected] [email protected]@evertrue.com#CASED1