Mobile strategies at RAMM

Rick Lawrence, digital media officer

at the Royal Albert Memorial Museum & Art Gallery, Exeter

Digital Media at RAMM

• museum founded 1861, Local authority run from 1870 • Diverse collections – ethnography, antiquities, art and

natural history• Council funded• Free admission• 2008 – 2010 Online Presence Project - museum and

collections websites, social media, staff development• 2010 – 11 Museum redevelopment and interactives,

including mobile

Aims and Objectives

• Increase access• Reach new audiences• Provide content that works for mobile users

• Look to the future

Increase Access

• Access audit 2008• Worked with Remark!• Videos describing over 30 key objects in British Sign

Language, with audio and subtitles• On iPods, YouTube and website

Reach new audiences

• Cater for increasing numbers using mobile smart phones and mobile devices

• Provide iPod Touches for those without• Ghostwriter – digital art and free phone

Provide content that works for mobile users

• Videos on iPods, website and mobile website

• Make website to support permanent displays, exhibitions and access

Look to the future

• Invest in good quality digital assets• Have mobile website as part of WCMS• Use existing content from websites and

exhibitions

What we would or wouldn’t do again!