Strategies for Strategies for Mobile Mobile

OrganizingOrganizing

Hub and SpokesHub and SpokesThe Obama CampaignThe Obama Campaign

SMS

Obama Campaign

SMSSMS

img: HuffPo

Hub and SpokesHub and SpokesThe Obama CampaignThe Obama Campaign

SMS

Obama Campaign

SMS

img: HuffPo

MessageMessage1) key facts1) key facts

2) call to action2) call to action3) URL3) URL

Hub and SpokesHub and SpokesThe Obama CampaignThe Obama Campaign

SMS

Obama Campaign

SMS

img: HuffPo

1) Control of recipients1) Control of recipients2) Control of message2) Control of message

3) Control of timing3) Control of timing

1) Expensive 1) Expensive 2) Need list2) Need list

3) Recipients are passive3) Recipients are passive

MessageMessage1) key facts1) key facts

2) call to action2) call to action3) URL3) URL

Hub and SpokesHub and SpokesTry it out!Try it out!

NetworkNetworkState of Emergency Protested in PakistanState of Emergency Protested in Pakistan

SMS

organizer

SMS

img: France24

activist

activistSMS

NetworkNetworkState of Emergency Protested in PakistanState of Emergency Protested in Pakistan

SMS

organizer

img: France24

activist

activistSMS

RecipientsRecipients1) reach1) reach

2) authority2) authority3) credibility3) credibility4) diversity4) diversity

NetworkNetworkState of Emergency Protested in PakistanState of Emergency Protested in Pakistan

SMS

organizers

activist

activistRecipientsRecipients1) reach1) reach

2) authority2) authority3) credibility3) credibility4) diversity4) diversity

img: France24

SMS 1) Distributed cost1) Distributed cost

2) No list (good for ad hoc)2) No list (good for ad hoc)3) Recipients re-broadcast 3) Recipients re-broadcast

1) No control over recipients1) No control over recipients

2) No control of message2) No control of message3) Need redundancy3) Need redundancy

NetworkNetwork Try it out! Try it out!

SMS

?

?

?

img: France24

SMS

Map your next Map your next outreach outreach campaigncampaign