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Mileage PlusGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Mileage Plus• MileagePlus is the loyalty
program of United
Airlines and Aeromar
that offers rewards to
passengers traveling on
certain types of tickets.
Mileage Plus• Airline loyalty programs, like
United Airways’ MileagePlus
program which awards and
tracks points for purchases,
are one of the earliest forms
of gamification.
Mileage Plus
• Earn enough points
and you become a
Silver, Gold, or
Platinum member.
Mileage Plus• This privilege gives you
access to special
lounges, priority
boarding, seating
upgrades and free
tickets.
Mileage Plus• Some customers are so
devoted to their status level
that they make unnecessary
flights at the end of the year
just to maintain their
premier status for the next
year.