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Bluewolf Success StoryGamification in HR
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Bluewolf
• Bluewolf has employed gamification as a method of increasing employee adoption and engagement, and they developed our own gamification program, called PRIME, to drive user behavior internally.
Bluewolf
• They awarded points for large
wins, like closing a deal or
speaking at a conference, and
smaller victories, like writing a
blog post (10 points!) or sharing
Bluewolf messaging on social
media.
Bluewolf
• By gamifying the process of
giving feedback, employees are
more likely to give formal
feedback to another user inside
of our HR platform instead of
just sharing it more casually.
Bluewolf
• Bluewolf has always been eager
to give a big thank you to those
who step in and help deliver
amazing customer moments.
Now with PRIME, they are
encouraged to deliver that same
recognition via badges in Chatter.
Bluewolf
• From the everyday tasks, like adding
contact roles to an opportunity, to the
more involved, like sharing an amazing
customer story on our monthly company-
wide All Hands Call, employees are
always looking for ways to go above and
beyond in my day-to-day tasks, driven by
the thrill of a job well done — and more
points.