Media Studies AS level Evaluation

Question 4Who would be the audience for your media

product.

Images of people that would/could be my Intended audience.

Overall Intended audience• The overall intended audience for my music magazine is predominately

Young Males, to be more specific, Young Males that can Play an Instrument or are Musical. My magazine is aimed at this group because it is a group that I know a lot about being a member myself and one that I feel can be catered for easily with a lot of different forms of information. The Group itself is Male because the Genre I chose to base my magazine around was rock and when I did my initial research Rock was seen to be disliked by females and liked by males therefore I catered my magazine toward the male market. Also it benefitted me greatly because I had a lot of ideas for the male market being a male myself and knowing what I like to see within music magazines that I purchase and look at.

• The age group is Young because I believe that this is the time most people are learning to play instruments such as the guitar and drums etc. and so if I want to get across to them in my magazine I will have to aim it at the age group of these people, not all young people are musicians this is clear however the group of young musicians and learning musicians out there from ages of 16 upwards is very vast and large allowing for a lot of potential content to be introduced to this target market.

Male and Female Percentage.

• Initially when doing research I found that there were a percentage of females interested in the content that my magazine provided meaning that my product therefore would have a reader base of females however this was likely to be around 20-25% of the reader base leaving 75-80% to the male gender. It was because of this that I descided to focus on the male aspect for the magazine but didn’t make it specifically for men, it can be unisex all that is there are different colours that males prefer over females and slightly more male enhanced content for the target audience.

• Male 75-80% Female 20-25%

20-25%75-80%

Segmented Audience MembersYoung Musician

• My magazine in its original stage was supposed to be for young musicians as they would use the magazine to help them to learn and catch up with upcoming bands that they love and music styles they enjoy both listening to and playing. This segment of the market of which I focused my making of my magazine upon was very large as the proportion of people that would read my magazine and were a young musician was ver high according to research and polls found of NME’s reader lists and an article written about young peoples musical abilities and choices, in which it said that musicians were more likely to read a music magazine than someone that does not play a musical instrument at all. This then lead me to predict that the potential amount of people reading my magazine that would have the ability to play an instrument would be over 50% possibly 67-70% both male and female.

• This information allowed me to alter the content of the magazine to cater for learning musicians with learn this song pages and such other information these types of people would benefit from reading.

OVER 50% OF

READERS.

Segmented Audience Members Fans

Fans make up a large amount of sales for most large magazines such as NME and Q magazine as they are the ones that want to find out as much as they can about their loved musician or musicians, they will purchase the magazine to see the main stories and also to see what's been going on with their band that they don’t know about, they could go to the to see when there next tour is if there is a SNARE exclusive on that specific band and they could see upcoming events and if they play an instrument it is likely that with the magazine they will be able to find links or even find out through the magazine how to play the songs that their idols play. Fans are not as larger group as young musicians and they can be the type of audience that comes and goes depending on the content of the magazine however they are still a Segmented audience and deserve their small additions in order to generate more sales of the magazine.

EVER CHNGING PERCENTAGE OF READERS

Segmented Audience MembersYoung Composers and Music

EnthusiastsThese members of the audience will purchase the magazine because of the analysis side to the music and also because of the ravishing content and description that is included within the articles and story's found in the magazine. They have been catered to along with the musicians using high callabor vocabulary and a wide range of technical terms as the intelligence of people like this should not be insulted by my magazine it should be there to help them and encourage them to do the great work that they are doing hopefully inspiring a new generation of composers and musicians. This segment of the audience is likely to include again both male and females however due to the overall percentage of males and females the odds are in the favour of the males and so the content may be swayed slightly toward this gender type but not fully as the magazine is not sexist and understands the needs of all the readers and audience members.

30+% of readers (including musicians that also

compose).

Segmented Audience MembersRelaxation Readers

This group of people will pick up the magazine as a pastime perhaps in a hairdressers as they are waiting or at the doctors maybe even before they get onto a flight abroad so that they have something to do. These readers vary and don’t take up a huge percentage of purchases and they can be small numbers of sales. However although these people are not catered to directly it is important that the content of the magazine is high so that potentially when someone like this picks up a magazine they then want to go out and buy the next edition for themselves, it was because of things like this that I included such a low easily reachable price for my magazine and also such a large magazine base with 120 pages to fill.

Segmented Audience MembersMale Hipsters

These types of people are the main type of people that will purchase my magazine as they are people that like this sort of thing and they buy magazines attempting to bring back the things that are not used as much anymore, they are males because of the overall audience of my product will be males and they are hipsters because the music type (rock/indie) and the media type (magazine) are two things that people from this specific group like and enjoy learning about, also commonly these types of people are of high intelligence making the content of the magazine perfect for them as well as the fact that people like this are also more likely to play a musical instrument such as the guitar which as mentioned before is a real incentive to buy this magazine. Also this group of people are usually very keen to spend their disposable income in things music related and this includes an £8.50 music magazine.

Segmented Audience MembersFriends of Friends…

Friends are likely to purchase the same magazine as their friends because commonly friends and acquaintances have the same or similar interests making them much like one another and so its likely that people will be referred to SNARE because of their friends and this means that these groups are people that I have to be aware may purchase the magazine. Nothing will change because of this group as they will buy the magazine based on interest however it is good to know where the audience comes from to perhaps alter advertising in the magazine and make deals on certain things for the magazine company for example reduced tickets to certain bands through SNARE for pairs of two…

Segmented Audience MembersBand Members

Due to mutual interests with other band members this magazine will be attractive to Band members as together they may like to learn new things about bands they aspire to be like or they may aspire to play songs that their idols play for their next gig and this magazine can help with that. They also count for the Musician section of audience however as a goup can imporve sales of the magazine with word of mouth by telling other bands where they learnt their songs from etc so like in friends of friends it is important to cater certain things to these groups and I have done so on my contents page as one page is about potentially winning a recording session at abbey road which would greatly attract bands and when they see this they will want to buy more copies in the hope of more competitions like this one. They will make up a potential of 45+% of buyers perhaps more but this is an estimate.

Segmented Audience membersBusiness people & Budding DJ’s

Business people and fortunate high earners will have the disposable income to purchase the magazine and are likely to have the means to as well perhaps liking the music within and thinking that the high level intellect within the magazine is much up their street making a good pastime over the week to perhaps read on their break.

Budding DJ’s will potentially buy the magazine to try to learn more about music and what sound go with what when mixing. It will help them to see what notes are in what songs and what lyrics from some songs go alongside others allowing for easier mixing. Also DJ’s want to know more about the music they play as they are passionate about what they do which is a key point in my magazine and is why this magazine is good for them.