MEDIA STUDIES EVALUATION

How did you attract/address your target audience?

The model.The model in the magazine, Chantelle, is 16 years old. This is

part of my target audience, therefore making the audience relate to the upcoming star, or even feel more connected. It

also shows that no matter how old you are, if you have a dream you should follow it.

The media platforms. On the double page spread, in the bottom

right corner, I have put links to her social media sites, where people could follow or stream her music, making her fan base increase as well as the users on the media platforms.

I decided to include her instagram link, and her youtube, as these are two of the most popular social websites used by teenagers.

Statistics.

76% of teenagers use the app Instagram.

59% of teenagers use the app Twitter.

I chose to include these media platforms as I have researchedThe statistics of each app, and then use the most recognisable ones to promote the magazine.

Festival guides As one of the unique selling points to my

magazine, I have included ‘how to’ guides, whether it is based on festivals, or how to dress like your favourite band, and more. Festivals are mainly for the ages 16-45 year olds. This is pretty much all of my target audience as a whole, which I thought relates very well. I thought by including what to wear guides is good, for those of teenage years, as they are more insecure about how they look.

Typography. With the young and funky typography and colour

scheme, I think that I have made it easier for the younger generation to be attracted to my music magazine, which is the whole idea. I used unique typography to catch the audiences eyes, as well as the three colour scheme.