Audience responses and effects

L.O: to be able to identify and explain how a media text has a variety of effects on an audience.

On your post-it note:• Write down a film or television

programme that has had a lasting effect on you.

• It could be something that makes you really happy, or something which makes you sad.

How does it make you feel (and why)?

TASK: We are going to watch a short clip. Write down how you feel when you watch it. This is a personal response: there are no right or

wrong answers.

STRETCH AND CHALLENGE: Can you explain why you felt that way to your partner?

HARDEST TASK: Can you pick out a specific moment/technique/sound/shot that made you feel the way you did?

Emotional response• Audiences can react to media

texts in an emotional way.• This could mean sadness,

happiness, joy, jealousy, confusion…

THINKING POINT: What techniques could a media producer use to create an emotional response from an audience?

How does it make you feel (and why)?

TASK: We are going to watch a short clip. Write down how you feel when you watch it. This is a personal response: there are no right or

wrong answers.

STRETCH AND CHALLENGE: Can you explain why you felt that way to your partner?

HARDEST TASK: Can you pick out a specific moment/technique/sound/shot that made you feel the way you did?

Intellectual response• Audiences can be made to think

when they watch or encounter media texts.• They could see something that

shows them the world in a different way; the changes their opinion; that makes them thoughtful; that helps them to learn.

THINKING POINT: What techniques could a media producer use to create an intellectual response from an audience?

How does it make you feel (and why)?

TASK: We are going to watch a short clip. Write down how you feel when you watch it. This is a personal response: there are no right or

wrong answers.

STRETCH AND CHALLENGE: Can you explain why you felt that way to your partner?

HARDEST TASK: Can you pick out a specific moment/technique/sound/shot that made you feel the way you did?

Visceral response• Audiences can be made to have

involuntary responses to media products.• A visceral reaction is when you react

physically to something, not mentally. • Films which make you jump, make

you feel anxious, make you feel sick, all have a visceral effect.

THINKING POINT: What techniques could a media producer use to create a visceral response from an audience?

Plenary

TASK: Choose either emotional, visceral or intellectual.

Write a short explanation of how media producers make audiences respond either

EMOTIONALLY, INTELLECTUALLY or VISCERALLY.

Commenting on audience effects

L.O: to identify the effect that a media text has on an audience and account for the reasons why.

Key word re-capOn your whiteboard, write down the

definition for the following terms:EMOTIONAL

INTELLECTUALVISCERAL

How do you feel when you look at this advert?

Why do you feel that way? What techniques have been used?

How does it make you feel about the product?

Building case studiesTASK: Choose a media text that has a visceral, emotional or intellectual

effect on you. It could be a film clip, an advert, a poster…

1. Explain what effect it has on you2. Try to account for reasons it had this effect (challenge: identify

techniques used by the producer)3. Explain why other audiences might not respond to the text in the

same way that you did.

Peer assessmentTASK: Share your work with a partner and at the end of their notes, write a WWW and EBI based on the success criteria.

Success criteria:Explain how an audience member might react to the media productIdentify techniques used by the producer which have an effect on the

audienceExplain why these techniques might influence the audienceAccount for differences amongst audience members and justify why people

might response differently

Audience effects - Assessment

L.O: to use our knowledge and understanding of audience effects to respond to an unseen media text.

Assessment taskTASK: You are going to see a video clip that you might not have seen

before. Answer the questions below.

1. Explain how an audience member might react to the video clip (PEE).

2. Identify and explain the techniques used which have an effect on the audience (PEEZ).

3. Account for different responses to the text, and offer reasons for why people might respond differently.

Self-assessment• Write one thing you found easy about the assessment• Write one thing you found difficult about the assessment