Media InstitutionsFilm Franchises

Objectives

• To understand what a film franchise is• To understand how film companies use

synergy to promote their films• To know the structure of Hollywood

companies• To develop a case study

Action/Adventure Genre

• Why do Hollywood companies make so many of these genre movies?

• What dangers do they face?

• What different ways can they generate profit from a movie?

Hollywood

• In California• Major companies that own their own studio

lots where filming takes place• Can you name these companies?

6 Conglomerates

• Time Warner• Viacom• News Corporation• The Walt Disney Corporation• Sony• General Electric

Sony

• What types of media does Sony own?• How can this benefit their movies?

Synergy

Disney

• What types of media company does Disney own?

• How has Disney used synergy to promote Pirates of the Caribbean?

Disney Synergy used to promote the film

• Disn

McDonalds tie-in promotional deal

Deal with Nintendo to release game

Disney is not a stakeholder in Blu-Ray so negotiates a deal

Action/Adventure – only Hollywood?

• Why do you think that it is mainly Hollywood that produces A/A genre movies?

• List the range of ways profit can be made from a film

Marvel Comics• Spiderman franchise

among highest grossing movies

• Spiderman 1,2,3 produced and distributed by Sony

• In 2009 Disney bought Marvel for $4 billion!

• What are the implications for Disney?

Film Franchises

• What is a film franchise?• Why are film franchises important to

Hollywood companies?• Can you think of any examples?

How to Prepare

• Develop a case study based on one film franchise and make sure you know…

• Budget and box office stats• Range of promotional activities• How the production company used synergy• Why the franchise is successful