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Week 2 lecture for MECO3602 Online Media at University of Sydney, '#SocMed FTW: Contemporary Social Media and Web 2.0'.
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#SocMed FTW: Contemporary Social Media
and Web 2.0
Jonathon Hutchinson@dhutchman
Week 2, Online Media
Brief internet history to understand the ‘social’ in mediaPolitical economy of social media
Cultures of SocMedCo-creation
Cultural intermediation
TODAY...
Send most interesting online thing this week to #meco3602
https://www.youtube.com/watch?v=9t8kZYU6mdM
I.Brief internet history to understand the
‘social’ in media
Originally published by www.highteck.net
HTTP: Hypertext Transfer Protocol
II.Political economy of social media
Internet domains for governance...
Internet & businessInternet & healthInternet & equity
Internet & educationFreedom of speech
Intellectual property issuesPrivacy issuesSecurity issues
Flew, 2014, p. 179
http://www.youtube.com/watch?v=gn9-80ObGA8
III.Cultural uses of SocMed: Why Web 2.0?
“radical decentralization, radical trust,
participation instead of publishing, users as
contributors, rich user experience, the long tail,
the web as a platform, control over one’s own
data, remixing data, collective intelligence,
attitudes, better software by more users, play,
undetermined user behaviour”
(Fuchs, 2014: 32)
exploitation of free labour (Terranova, 2004),
blogging as a practice is cynical and narcissistic (Lovink, 2008)
Web 2.0 users are more passive users than active creators (van Dijck, 2009) social media
manipulates and constructs social
connections (van Dijck, 2013)
programmabilitypopularity
connectivitydatafication
SOCIAL MEDIA LOGIC
Social media as empowerment
Social media as control
Hinton& Hjorth, 2014
http://www.youtube.com/watch?v=Nn-dD-QKYN4
IV.Co-creation
“a descriptive term that highlights the ways that users or consumers, within the constraints and affordances of platforms provided by others, collectively contribute to the social, cultural and economic value of the media products and experiences associated with those platforms; and likewise, it indicates the ways in which platform providers (however imperfectly) integrate user-participation into their own models of production”
Co-creation is...
Burgess and Banks (2010: 298)
#7DaysLater is a program
“…taking comedy to the
scary arena of interactive
storytelling where the
audience gets to write the
brief via social media for
each weekly episode that
will air just seven days
later on ABC2”
(ABC, 2013).
V.Cultural intermediation
Potential areas for investigation for Assingment 2
The tension between social media as empoweringand social media as control
The role of the organisation and participatory media
Internet governance
What happens to user data/what is its value?