Ahmad HuseinSr. Development & Comms Manager

Indra YogasaraHead of Sub-Div Publication and Documentation,

PMI-NHQ

How Indonesian Red Crossuse social media

Indonesia: fact & figures

• 110 million internet users (2011) -- 40% female, 60% male

• 65% users access the internet at internet café, 48% through mobile, 19% at home

• > 5 million bloggers• 2,6 million become Kaskus (internet forum) member• 4th largest Facebook users (> 47.3 million, below India)• 5th largest Twitter (> 29.4 million, below UK)

PMI and social media

• Main platforms of PMI socmed: Facebook, Twitter.• FB account: Palang Merah Indonesia established in 2009,

followed by Palang Merah Indonesia fanpage.• The PMI fan page has recently 57,178 like/fans• Twitter account: @palangmerah has now 117,400

followers; > 18,800 tweets • PMI’s socMed role: building community & relationship;

managing reputation (disaster response and normal); RCRC dissemination and promotion/humanitarian values; fundraising; customer service; beneficiary; general info

RCRC dissemination and promotion:Red Cross’s high effort to reach vulnerable people

Customer service: consultation on blood donation procedures

Building community: reach public figures to involve in Red Cross work – social media

Customer service: emergency need of blood type AB

Fundraising in Jakarta flood. Red Cross thanks a public figure who donated some money for affected people

Communicate with community/ beneficiaries

Twit from a follower: I call to RC Jakarta ext 317, served by Ms Dara. Very informative *two thumbs*

Keep public updated on any disaster events e.g. earthquake in Bali, October 2011

Public dissemination and campaign on Red Cross Emblem Law process.

Meaningful recognition by public figures (national media, NGOs, internet societies)

Strength factors

• Appointing 3 admins Twitter and 1 admin Facebook to manage the accounts from the very beginning phase

• Pro-active admins and volunteer followers to spread the messages

• Building networking with public figures and national humanitarian network (media, NGOs, govt, private sectors)

• Get support from IFRC to improve their capacity building (socmed training – inhouse/external; consultation; networking)

• Not spreading only specific ‘Red Cross’ emergency response news but also other related preparedness info

Problems and challenges

• Account standardization -- hundreds of local accounts (provincial, branches, individual)

• Still individual-based managerial – no quality control on messages they release

• No formal editorial/admin team and personnel (national, provinces, branch) to manage the effective posting/information flow -- legal/official support

• Mostly in BAHASA. Very limited in ENGLISH version (only in emergency times with translation support from IFRC and ICRC)

• Still much rely on Twitter and FB (Youtube? Scribd?)

One PMI, (maybe) too many voices

Measures to tackle problems

• PMI are starting to develop a clear socmed guidance supported by IFRC, ICRC, PNSs a rule and guidance to make socmed, how to create account so PMI can identify them easily (in systematic order/name)

• Improving and reorganizing all PMI presentation in FB and Twitter official account

• Considering FB and Twitter as recruitment tools for targeted youth audiences

• Have consulted to one board member to endorse the need for having formal designation on editorial (admin) board team

• Socmed skill training for all editorial board (NHQ, provincial level)• Considering to posting in English version regularly (selected topics)

Thank YouTerima Kasih