Maximising the potential of LinkedIn

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<p>Slide 1</p> <p>Maximising the potential of LinkedIn </p> <p>Sue BeckinghamEducational DeveloperFaculty of ACESSheffield Hallam Uni</p> <p>Dave CottonSenior Careers AdviserCareers &amp; EmploymentSheffield Hallam Uni would you or your students want to use LinkedIn?</p> <p> LinkedIn is in the Top 20 most visited websites in the world</p> <p> Nearly 2 billion people searches on LinkedIn </p> <p>LinkedIn Demographics</p> <p>3 120+ million members worldwide 11m+ are recent graduates (2005-10) 20m+ members in Europe 5m+ members in the UK</p> <p> Company presence 2m+ companies have a page</p> <p> LinkedIn Groups18 million members </p> <p>LinkedIn Demographics key professional networking tool</p> <p>the corporate office</p> <p>the water cooler</p> <p>the staff canteen</p> <p>the bar </p> <p>John Hill - Michigan State University Alumni Association Director of Alumni Career Services</p> <p>personal rolodexLinkedInThe power of online connections</p> <p> recruitment/job seeking develop a personal brand opportunity to learn and share global connections maintain connections ongoing 24/7 networking ability to be known and found 6 degrees of separation</p> <p>4.74** new Facebook study Six degrees of separation - Stanley Milgram 1967</p> <p> </p> <p> an unprofessional profile can be more damaging than not having one at all. </p> <p>8</p> <p>Profiles9!</p> <p>will find you!Be mindful of how people search for information10LinkedIn ranks highly!</p> <p>11Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to your advantage?Questions to consider</p> <p>12</p> <p></p> <p>Maximise the potential of Groups15Student internships and graduate job opportunities</p> <p></p> <p></p> <p>16</p> <p></p> <p>17LinkedIn Cardmunch</p> <p> Apply Button</p> <p> use of the suite of apps available to promote yourself and the University</p> <p>Tip:</p> <p>Promote conferences, workshops and open days.</p> <p>Tip:</p> <p>Upload presentations on SlideShare and show them on your LinkedIn profile.</p> <p>Tip:</p> <p>Include books you have authored/edited</p> <p>Follow other people's lists</p> <p>Tip:</p> <p>Share polls via Facebook and Twitter to maximise responses</p> <p>Discussion</p> <p>Sharing ways LinkedIn has been used to engage students and develop their online professional profile</p> <p>25</p>