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Spotlight on the Digital
Maximised discovery of institutions’ digital collections
A treasure chest at the bottom of the sea
10/03/2015 Jisc Digital Festival, 9-10 March 2015, ICC Birmingham 3
The Spotlight project found that digitised collections are like a treasure chest at the bottom of the sea: it’s there but not many people can find it.
http://bit.ly/Spotlight_project
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Surfacing the treasure chest
Databases, library catalogues
Personal recommendations
Survey of Academics 2012- ~ 40% …. begin their research processes at a
general purpose search engine on the internet or world wide web
- ~ one-third … begin their research at a specific electronic research resource
- ~ less than 15% … start with an online library catalogue or a national or international catalogue or database
- only a very few (2%) reported starting their research with a visit to the library building
http://bit.ly/Spotlight_behaviours
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What spotlight found
Global search engines – search engines (such as Google) represent for the majority the default mechanism for discovering. But
surveyed libraries believe key channels are open Institutional Repository first, and then Google and the Discovery Layer second.
Popular web-scale channels – Channels such as Wikipedia and Flickr are regarded as starting points for
students and researchers
Social recommendation – The impact of recommendation and in particular the roles of experts and peers should not be underestimated; it may become more explicit as online ‘social’ services
achieve critical mass and become more embedded in practice.
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What spotlight found
Undiscoverable collections – Some collections become “lost” to the web over time (about 20% of the web assessment sample). Reasons range from poor exposure to search engines to the loss of web access to the content itself to relocation within other collections or aggregation services – which doesn’t necessarily mean that collections don’t exist anymore.
Undiscoverable items – Items, as opposed to collections, are at most danger of being “lost” (only about 50% of items assessed appeared on the first page of Google results using the item name or title). http://bit.ly/Spotlight_items
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Solutions1. Institutional capacity building
2. Role of aggregations
3. Technology foresight group
4. Reliable reference service
5. Reusable software tools
6. Strategic content promotion
7. Open content licensing
http://bit.ly/Spotlight_outputs
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Spotlight on the digital – Phase 2
Providing services and tools to maximise discovery of institutions’ digital collections over time
Audience: librarians, information professionals, archivists, e-resource managers, academics responsible for creation and management of digital collections
1: Providing national training and advice services to support discoverability good practice ~ Jisc Digital Media
2: Develop tools to facilitate discoverability of digital collections ~ Jisc services and external stakeholders
3: Optimise Jisc resource discovery services to increase visibility of digital collections ~ Copac, Archives Hub
4 Provide horizon scanning on rapidly changing technology in resource discovery ~ Jiscdiscovery services , Jisc Digital Media, external stakeholders
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The Spotlight Guide
http://bit.ly/Spotlight_guide
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Discovery scholarships
Jisc will offer Discovery scholarships to a small number of institutions to help shape the training offer.Jisc will• Award £5000 per participating institution • Provide training, guidance and advice to institutions on how to
maximise discovery of their resources
Institutions will:• Work with Jisc on piloting the training offer• Provide input into the curriculum and delivery of the training• Produce a case study at the end of the pilotKeep an eye on the Jisc content blog http://bit.ly/1FbcCap
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Targeting training to user needs
Make google searches work
for you
Improve the user
experience
Reach academic
researchers
Use social media
Integrate with your
organisation’s systems
Using popular websites to
reach broader audiences
Create collection
champions
Learn to use content
aggregators
Make your collection
available for learning and
teaching
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Make google searches work for you
Structure your URLsUnderstand relevancy rankingGet your page titles correctGet your page descriptions correctUse sitemaps effectivelyHelp search engines index your contentUse ‘alt’ texts to describe imagesAdd structured metadata to your pages using schema.orgCreate clear, simple item descriptionsRemove registration or authentication barriers for your audiencesStructure your page with good heading tagsKeep your search engine optimisation (SEO) knowledge up to date
http://www.jisc.ac.uk/guides/make-google-searches-work-for-you
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Use social media
http://www.jisc.ac.uk/guides/using-social-media-to-promote-your-digital-collections
Identify and use popular web servicesUse hashtags effectivelyDevelop your own social network presenceUse crowdsourcing to engage usersCreate a twitter bot to regularly tweet collection items or linksMake it easy for others to share your contentCreate engaging blog posts
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Learn to use content aggregators
http://www.jisc.ac.uk/guides/use-aggregators-to-boost-your-collection
Understand relevancy rankingLicense your content correctly to enable suitable reuseFind aggregated catalogues your audience usesMake use of established cataloguing standardsUse common data formats for metadataPublish metadata describing digitised resources under an extremely permissive
license such as CC0The Open Archives Initiative Protocol for Metadata HarvestingGet your resources listed on library discovery indexesImprove processes for exporting content
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Make your collection available for teaching and learning
http://www.jisc.ac.uk/guides/make-your-collection-available-for-learning-and-teaching
License your content correctly to enable reuseMake use of Wikimedia commonsCreate resource packages for teachersUse common data formats for metadataProvide APIs to enhance access to your collectionPublish metadata describing digitised resources under an extremely permissive
license such as CCOCollaborate with the users of your collectionWork with suitable partners
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Using popular websites to reach broader audiences
http://www.jisc.ac.uk/guides/how-to-help-your-digital-collections-reach-global-audiences
Structure your URLsRepublish your content on popular web servicesMake use of Wikimedia commonsTarget websites and services your audience useMake it easy for others to share your contentHost a Wikipedia edit-a-thonCreate engaging blog posts
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Improve the user experience
http://www.jisc.ac.uk/guides/improve-the-user-experience-of-your-digital-collection
Structure your URLsUnderstand relevancy rankingGet your page titles correctUse ‘alt’ texts to describe imagesCarry out regular user testingGet the best from web analyticsCreate clear, simple item descriptionsRemove registration or authentication barriers for your audiencesKnow your audience, speak to themLearn how to use log files
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Reach academic researchers
http://www.jisc.ac.uk/guides/ensuring-your-digital-collections-reach-academic-researchers
Provide clear guidance on citing your contentLicense your content correctly to enable suitable reuseMake use of established cataloguing standardsUse common data formats for metadataProvide APIs to enhance access to your collectionCollaborate with the users of your collectionEnsure your systems work with reference management software (e.g. Zotero,
RefWorks, Mendeley, EndNote)Improve processes for exporting content
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Create collection champions
http://www.jisc.ac.uk/guides/create-champions-for-your-digital-collections
Create resource packages for teachersUse crowdsourcing to engage usersGive your internal staff clear rolesProvide APIs to enhance access to your collectionLicense your content correctly to enable suitable reuse
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Integrate with your organization’s systems
http://www.jisc.ac.uk/guides/ensure-your-digital-collections-integrate-with-your-organisations-systems
Understand relevancy rankingMake use of established cataloguing standardsUse common data formats for metadataPublish metadata describing digitised resources under an extremely permissive
license such as CC0
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Shaping the training opportunity: your feedback
1) Audience - Who would you envision as the core audience for this training and how would it be disseminated within your institution?
2) Focus – Would a focus on cross-cutting themes (such as improving discoverability for teaching and learning) be more useful than technically themed units?
3) Mode - What mode or modes of training delivery would you and your colleagues most value (eg f2f, webinar, online independent learning…)?
4) Modularity – Should the training components be independent of each other (pick 'n’ mix) or is there value in working through a programmeof activities as a cohort
Find out more…
Contact…
Except where otherwise noted, this work is licensed under CC-BY-NC-ND
Paola Marchionni
@paolamarchionni
Karen Colbron
@karencolbron
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2015 Survey
Do you recogniseor are you surprised by these reported student, researcher and academic staff behaviours?
UK Survey to be published2987 Respondents
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Training Modes
Subject expert
webinars
Guided online study
Self paced online
learning
Face to face
workshops