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Into the final steps –
The state of the solar The state of the solar market and the future of
the CSIthe CSI
Max Dworkin
September 16, 2010
REC Solar is one of the largest system integrators in the USintegrators in the USWorld class engineering, construction and procurement capabilities (EPC).
One of the largest and more professional sales organizations in the industry
In depth understanding of the solar industry, and how to serve customer requirements using solar technology.
Experienced management team dedicated to operational excellence and customer satisfactionoperational excellence and customer satisfaction
Lowering cost and creating scalability through significant investment in Oracle ERP system and standardized backend processes.
Proprietary products and services which lowerProprietary products and services which lower systems cost
Workforce of +500 passionate professionals working to make a difference.
Serving customers form more than 13 locations
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
nationwide and expanding into new markets each year
Mainstream Energy operates in the downstream segment of the PV value chain; delivering high value systems, services and products .
PV Value Chain Revenue contribution by segment
1.35
7.918.0
$/W
MSE Focus; Delivery of products, s
Focus of our
upstreampartners
1.35
.45.4
6.0
3.60Down-stream 45.5%
products, systems and
services
.451.05
1.35
1 12
4.0
Up-1.12
.20.59
2.0
4.31Up
stream 54.5%
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc. Source: Photon/Rogol 2006
IT’S OUR JOB TO STRETCH TECHNOLOGY AND
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
IT S OUR JOB TO STRETCH TECHNOLOGY AND INDUSTRY EFFICIENCIES. . .
BUT IT WILL NOT BE AN EASY RIDE AS WE
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
NEED TO GET THE COST DOWN TO INCREASE DEMAND.
Exponential growth in solar manufacturing capacity is lowering cost. This in combination with increasing support by state and federal government is resulting in rapidly by state and federal government is resulting in rapidly increasing demand.
50000
Solar (PV) Industry Growth
44149
35000
40000
45000
ty
21630
30570
20000
25000
30000
aw
att
s C
ap
aci
t
55007913
12095
15761
10000
15000
20000
Meg
a
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
1050 1407 19853073
0
5000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Our view: Total System Cost/Watt DC: Commercial $4.30, Residential $5.50Commercial $4.30, Residential $5.50
6.00
4.00
5.00
CostInstallation,Racking,BOS
3.00
Cost$/W
GP
Inverter
Module
2.00
1.00
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
Module
0Commercial Residential
CSI Experience To date:
• > 3500 submitted application since 2007+ Overall Positive experiencep
Created significant demand in market
- Additional administration burden
- Additional cash flow management burden
• Field level support from Utilities was relatively good good. – Slower to execute automations and improvements but always
open to discussions and input.
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
CSI Going Forward:• Market Environment Going forward• Market Environment Going forward
- High initial demand and rebate deployment has out passed downstream efficiency gains.
- Module prices have stabilized with forecasted nominal declines in pricing.
How will this effect demand in the market and what will be the industries reaction?
• Support plan going forward. M k i ill di – Market reaction will dictate next steps.
- Additional MW deployment
- Policy changes
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
- Equipment prices
- Technology improvements
Summary• CSI has been relatively successful in the first half • CSI has been relatively successful in the first half
of its existence during early adopter market.
• Total system cost is about hard analysis in the • Total system cost is about hard analysis in the field, not about marketing promises.
• Work towards continued improvements in Work towards continued improvements in consumer value proposition through: Technology, Policy, Equipment, Installations, and pricing.
• Develop plans for both market acceptance or denial if other external factors cannot keep pace.
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
Sample of Partners Customers
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
Thank you for your attention! Questions?
Thank you.i h S h l 389 k
Confidential – Not to be printed, presented or distributed without express written consent from REC Solar Inc.
yPoway High School, 389 kW