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Knowledge Acquisition via Facebook.
Learning Facts and Concepts about
intercultural communication. Mag. Dr. Tanja Jadin, Denise Mauss BSc MA
Cross-Cultural Conference, 8.5. 2013, Steyr
Page 2
Learning with Facebook?
Cross-Cultural Conference, 8.5.2013, Steyr
And helps to learn facts and concepts?
2
Page 3
Background
Social Web-Based Learning:
emphasize communication,
Collaboration
Exchanging information
Small learning content
Cross-Cultural Conference, 8.5.2013, Steyr 3
Page 4
Research Question
If and how could the use of a social web-based learning scenario support knowledge acquisition?
Cross-Cultural Conference, 8.5.2013, Steyr 4
Page 5
Facebook Course about
Intercultural Communication
Cross-Cultural Conference, 8.5.2013, Steyr 5
Cultural Dimensions of Geert Hofstedes and Fons Trompenaars
Cultural standards according to Alexander Thomas
Stereotypes
Schulz von Thun’s square of culture and development
Page 6 Cross-Cultural Conference, 8.5.2013, Steyr
Learning Scenario
Conducting a learning scenario followed by an
evaluation:
Medium: Facebook Group
Learning Scenario based on predifened learning goals
Participants: 19 students (15-30 years old)
Duration: 3 weeks, daily Posts (incl. Easter holiday)
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Course process
Moderator posts daily information about the topic
intercultural communication
Format: Texts, Videos, Images
Participants are being asked to answer Questions /
exchange personal experiences
Participants can answer by posting comments
Cross-Cultural Conference, 8.5.2013, Steyr 7
Page 8
Example
Cross-Cultural Conference, 8.5.2013, Steyr 8
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Learning Scenario| Setting
Cross-Cultural Conference, 8.5.2013, Steyr
Pre-Questionnaire
Facebook Class
Post-Questionnaire
Comparison of
Knowledge
1 Week
1 Weeks
3 Weeks
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Categories of the Knowledge
Acquisition Test
General knowledge about intercultural
communication
Stereotyping and its effects
Cultural dimensions of Trompenaars and Hofstede
Cultural standards according to Alexander Thomas
Schulz von Thun’s square of culture and
development
Cross-Cultural Conference, 8.5.2013, Steyr 10
Page 12
Results: Knowledge Acquisition
Analysis via Wilcoxon Test:
Z(N = 16) =-3.519, p < .05
highly significant increase from M = 4.5 (SD = 1.5)
to M = 11.8 (SD = 5.5) of 29.5 possible points
Cross-Cultural Conference, 8.5.2013, Steyr 11
Page 13
Results: Evaluation
Cross-Cultural Conference, 8.5.2013, Steyr
Average rating grouped by categories
5 =“Very positive“ / 4 = „Rather positive“ / 3 = “Partly positive“ / 2 = „Rather
negative“ / 1 = „Very negative“
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Conclusio
Knowledge can be transfered by using Facebook
Learning scenario was constantly rated well by the
participants
Complementary use of Facebook in higher
educational could be imagined
Cross-Cultural Conference, 8.5.2013, Steyr 13
Page 15
Critical Points
Which role should the Instructor take?
Profoundness of Contents: very basic
Poor structuring of contents
Flexible class times
Cross-Cultural Conference, 8.5.2013, Steyr 14
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Social Media Learning Guidline
Be aware of what you share! Don‘t share critical
information.
Moderate the group!
Engage participants!
Share and discuss experiences.
Post micro content. (short messages)
Use different kind of media (Text, Pictures, Videos)
Reflect your learning goals!
Reflect the learning scenario at all!!! (how long,
who…)
Cross-Cultural Conference, 8.5.2013, Steyr 15
Page 17
Thank You!
Mag. Dr. Tanja Jadin
Department Communication and Knowledge Media
University of Applied Sciences Upper Austria
Cross-Cultural Conference, 8.5.2013, Steyr 16