BALAJI SAROVAR

A Presentation on

Customer Satisfaction Towards ‘Balaji Sarovar’

, in Solapur City

Name of students

M Sanathkumar

Venkatesh Bung Mallayya Swami Mahadev Kotale Vijay Mundada

Roll No.

27212708273927202723

Presented by : Bachelors of Business Administration II

[BBA II]

Objectives

To make people aware of Balaji Sarovar.To know customer satisfaction regarding hotel

Balaji Sarovar in Solapur city.To know where the Balaji Sarovar ranks in

whole Solapur city.

Information of the Hotel

A stylish and comfortable 5 star hotel, Balaji Sarovar Premiere is Solapur's one of the branded hotel that fulfils the needs of both business and leisure travelers.

Hotel covers area about 3 acres with well primed courtyards.

The hotel houses 129 well appointed rooms and suites, outstanding business facilities, modern wellness facilities, a fitness centre and swimming pool.

The hotel is strategically located 3 km’s from the airport and 5 km’s from the railway station, placing it in the heart of the city.

Travelers to the surrounding places of Akkalkot, Gangapur, Tuljapur and Pandharpur will find it in their best interests to break journey there.

Brand ambassador of the hotel : Mr. Ajay Bakaya.

No. of Employees :

140 to 150 employees.

No. of Shifts :

Three shifts (Morning, Evening and Night). No. of Branches : 60 branches in India.

Speciality of Hotel In Solapur city:

The one of the branded hotel in Solapur city. Specialty in Chinese Food. (Nobody dishes Chinese like we do.) The first Spa facility in Solapur city.

Timing of the Hotel:

Check-in:  12:00 noon Check-out: 12:00 noon The hotel is 24 hours available.

Address of the Balaji Sarovar: Aasara Chowk, Hotgi Road, Model Colony Jule Solapur, Maharashtra, India. Pin-Code: 413-224.

Contact: 0217-2604604

Owner of the Balaji Sarovar, Solapur is Mr. Pratap Reddy and Mr. Ram Reddy.

General Manager of the Balaji Sarovar, Solapur is Mr. Berzin Master

RESEARCH METHODOLOGY

Marketing Research: Marketing Research is a systematic and objective study of problems pertaining to the marketing of goods and services.

Research:

Research is gathering ,recording and analyzing the critical and relevant facts of any problem.

Research Methodology

Data collection

Primary DataSecondary

Data

DATA COLLECTION

Data Collection:

Data Collection of data means a purpose gathering of information relevant to there subject matter of research from the unit of population under research.

There are two types of “Data Collection”.

Primary Data:

“The data which is collected fresh, for the first time and which is original in character is called as primary data.” It is also called as first hand data.

Sampling Method: We completed our survey by using method of Simple Random Sampling.

Sampling Size: We did survey of 50 customers in Solapur City. (Out of which 7 people are Businessman, 9 people are Serviceman & remaining 34 are others.)

Data collection: For complete our survey we did personal interview.

Data collection tool: For survey we have used Questionnaire. (The questionnaire for the members was a structured questionnaire.)

Period: For complete our survey the period was 7 Days.

Secondary data: The data that has been already collected by and readily available from other sources is known as secondary data. Such data are cheaper and more quickly obtainable than the primary data. Sources of Secondary Data:

Internet (http://www.sarovarhotels.com/solapur-hotels/balajisarovar premiere) Books of (C.S. Kothari & G.C. Berry)

DATA ANALYSIS

Gender:

76%

24%

GENDERMale Female

Age:

15 -25 years 25 -35 years 35 -45 years more than 45 years

0

5

10

15

20

25

30 54%

20% 18%8%

AGE

Occupation:

Businessman Serviceman Other0

5

10

15

20

25

30

35

40

14% 18%

68%

OCCUPATION

25000 - 35000 35001 - 45000 45001 - 55000 More than 55000

54%

14% 14% 18%

MONTHLY INCOME

Monthly Income:

1 - 3 time 2 - 5 time more than 5 time0

5

10

15

20

25

30

35

40

45 80%

14%6%

NO. OF TIMES VISITED

How many times you have visited Balaji Sarovar ?

Friend Relative Advertisement Other0

5

10

15

20

25

3050%

22%14% 14%

KNOWING ABOUT BALAJI SAROVAR

How do you know about Balaji Sarovar ?

How frequently you visit Balaji Sarovar ?

Weekly Monthly Special Occasion Other0

5

10

15

20

25

30

4%12%

56%

28%

FREQUENCY OF VISIT

Whether the distance is convenience to you ?

Yes80%

No20%

CONVINIENCE OF DISTANCE

Are you satisfied with their parking system ?

98%

2%

SATISFACTION WITH PARKING

Yes No

What do you think about maintenance or cleanliness of Balaji Sarovar ?

16%

84%

MAINTAINANCE/CLEANLINESS

AverageGood

Are you satisfied with Menu items ?

Yes No

88%

12%

SATISFACTION WITH MENU ITEMS

What do you think about quality of Balaji Sarovar regarding FOOD?

Poor Average Good

6%

26%

68%

QUALITY REGARDING FOOD

What do you think about pricing of products ?

Reasonable46%

High54%

Pricing of Product

What do you think about Attendant, Communication & Conveyance service of Balaji Sarovar ?

Poor6% Average

30%

Good64%

OVERALL SERVICE

What do you think about Billing System of Balaji Sarovar ?

Slow8%

Average54%

Fast38%

BILLING SYSTEM

Any entertainment is available ?

Yes86%

No14%

AVAILABILITY OF ENTERTAINMENT

Proper security is given ?

Yes92%

No8%

PROPER SECURITY

Any Suggestions ?

048

1216

10%

2% 2%6%

34%

8%

2%

26%

10%

SUGGESTIONS

FINDINGS

FINDINGS1) From the survey it was found that out of 50

respondents/customers 76% of respondents are Male while 24% of respondents are Female.

2) From the survey it was found that the age group of 15 years – 25 years has 27 customers out of 50 that is 54% . This is because youth enjoys all the services of Balaji Sarovar than others.

FINDINGS(3) Out of 50 customers 14% customers Businessman, 18% are serviceman while 68% are others. This shows that services of Balaji Sarovar is famous in all fields & any person from any field enjoys their service. (4) From the survey of 50 customers it was found that the salary of customer are: 25001 – 35000 are 54% customer 35001 – 45000 are 14% customer 45001 – 55000 are 14% customer More than 55000 are 18% customer. This

shows that services are affordable for everyone.

FINDINGS(5) From the survey it was found that out of 50 customers; 80% of customers visited hotel 1 – 3 times, 14% of customers visited 3 – 5 times while only 6% of customers visited more than 5 times.

(6) From survey it was found that 50% of customers got awareness/knowing about Balaji Sarovar by their friends, 22% of are by relatives while 14% of customers are with the help of advertisement and 14% are by other sources.

FINDINGS7) From survey it was found that the frequency of visit of customer to Balaji Sarovar are as follows: “Number of respondents who visited Balaji Sarovar weekly they are 2, respondents who visited Balaji Sarovar monthly they are 6, number of customers who visit Balaji Sarovar on special occasion they are 28 & the number of customers who visited Balaji Sarovar any time (other) they are 14.” This means they provide good quality service in peak season as well as slack season.

FINDINGS8) From the survey it was found that the distance is convenient for 80% of customers while the distance is inconvenient for 20% of customers.

9) It was found that 49 respondents i.e. 98% of respondents are satisfied with parking system of Balaji Sarovar. This means that the parking system of Balaji Sarovar is very nice.

FINDINGS10) After completion of our survey it was found that

maintenance/cleanliness of Balaji Sarovar is good according to 84% of responded i.e. 42 respondents. This shows that Balaji Sarovar maintained their hotel very nicely.

11) It was found that 88% of customers are satisfied with Menu items of Balaji Sarovar. This shows that Balaji Sarovar gives many verities in fooding.

FINDINGS12) After survey of 50 customers it was found that, according 68% of respondents quality of food is good in Balaji Sarovar. This shows that hotel gives quality in fooding.

13) From survey of 50 customers it was found that, 54% of customers are saying, the pricing of products are high.

FINDINGS14) It was found that overall service of Balaji Sarovar is Good as per 64% of customers. This means overall service of Balaji Sarovar is very nice and enjoyable.

15) In case of billing system of Balaji Sarovar, it was found that 54% of customers are not satisfied as it is average; according to them billing system should be fast.

FINDINGS16) From survey it was found that according to 86% of customer i.e. 43 customers, entertainment is available in Balaji Sarovar. This shows that customers can be entertained in Balaji Sarovar.

17) From survey it was found that 92% of customers are saying that there is proper security in Balaji Sarovar. This means Balaji Sarovar gives security to all their customers. There is no problem with security.

SUGGESTIONS

SUGGESTIONS

(1) Billing system of Balaji Sarovar should be fast.(2) Half plate should be made available.(3) Avoid wastage of food.(4) Pricing of products or service should be reasonable.(5) Everything is good in Balaji Sarovar.(6) Services should be fast.(7) Balaji Sarovar Should increase quality of food.(8) Other suggestions.(9) No suggestion.

_By Customers

SUGGESTIONS_By Researcher

From the survey we got to know that there are everything is good in Balaji Sarovar except their:

(1) Billing system: Billing system should be fast.

(2) Prices should be reasonable: Balaji saroavr should keep their prices

reasonable as it can be affordable to everyone.

SUGGESTIONS_By Researcher

From the survey we got to know that there are everything is good in Balaji Sarovar except their:

(3) Services like transportation service, attendant service should be fast.

Conclusion

THANK YOU..!!