Empower Girls…Elevate Everyone!

Presented by Kervin Krause

One Starfish…

• Many choices…

• Make a difference!

• How to choose?

Choosing Target Market

• Difficult & Painful Process…

• Must Choose Target Market(s)!

• Most Effective Model(s)?

Models of Poverty

LevelsTriage

Change Factors

Mapping

Level of Poverty

• A Simple Model

• Prioritize Market Segment(s)

• Choose Target Group(s)

Triage Model

• Medical Model

1. Number of Poor

2. Best Target Group

3. Success Rate

Stages of Change

1. Pre contemplation

2. Contemplation

3. Preparation/In Action

4. Maintenance

Multiple Factors

• Segment Size• Problem Incidence & Severity• Defenselessness & Reachability• Readiness to Change• Incremental Costs to Reach & Serve• Responsiveness to the Marketing Mix• Organizational Capabilities

Multiple Factors

• Best Model

• Can Omit Some Factors• Often Need Additional Data

• More Difficult• More Benefits

Poverty Mapping

• Visual Representation

• Complex Issues

• Powerful Tool

• Use with Multiple Factors

Empower Girls

• Create - Music

• Challenge - Skateboarding

• Nature - Surfing

Girls Rock Camp

Girls Skate Jam

Surf Diva

Cause & Effect

• Empower Girls• Increase Confidence• Reduce Teen Pregnancy• Reduce Poverty• Elevate Everyone

Greatest ROI• The Business Case

• Empower Young Girls

• Highest ROI

Middle East

• Opportunity

• Elevate Country

• Focus on Young Girls

• Long Term Prosperity

Give or Teach…

• Give someone fish– Short term fix.

• Teach them how to fish– Long term solution.

Conclusion

• Choosing Target Market• Essential to Success

• Empower Young Girls• 1. Reduce Teen Pregnancy• 2. Reduce Poverty• 3. Greatest ROI• 4. Elevate ALL of Society