Marketing Campaign

eZ Life

Television Advert

•We would have a television advert which would be short and have a surprise at the end this will make it seem mysterious. The television advert would contain: the age rating, the title of he film and the date of it’s release. It would be important that we make sure the genre of our film is made obvious from the advert. This could be done by including well-known genre convections.

Posters

• We will design a poster which will be put up in many places. When deciding a place to put one of our posters we will think about where target audience is most likely to be. Examples of places our poster could be put up include: cinemas, shopping centres and any area which has a high amount of people passing.

Website

• We could make a website for our film it will contain lots of photos exclusive clips and links to our merchandise. The main part of the website will be the trailer. If the website is effective then it will convince people to watch the film.

Film Poster

On a night which we were filming we found a spot which had great lighting. The setting also looked very urban which suited our opening. So we took images of Issak standing with his hood obscuring his face. The quality of the image was slightly below what we wanted but after putting effects and filters on it the image looked less grainy. Issak then implemented the title of the film, zombie hands border and names at the top.

Social Media

• We could create accounts on social media websites such as:• Twitter• Facebook• YouTube

• On these we could post constant updates and exclusives.

An example of what out Twitter profile will look like.