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Selected Business Article:!!“The design firms pioneering space suit fashion”!
http://www.bbc.co.uk/news/business-23947790!
Mariana Martinez Professor Klinkowstein!
u Russian man owns space suit company
u Humble beginnings challenge success
u Innovative design brings fame
Mariana Martinez Professor Klinkowstein Mariana Martinez Professor Klinkowstein!
Mr. Southern shows off suit to NASA
Mariana Martinez Professor Klinkowstein!
Personal Ethnographic Research
• Marke4ng students analyzed products
• Each student wrote down par4cular details of product
• They no4ced what aspects made each product different
Mariana Martinez Professor Klinkowstein!
Mariana Martinez Professor Klinkowstein!
• Jennifer analyzed restaurant cup
• No4ced how font adds to character of restaurant
• Neutral colors suggest laid back environment
Mariana Martinez Professor Klinkowstein!
• Arielle connected the graphic with the product
• Product 4es history with quality
• Picture makes product stand out
Mariana Martinez Professor Klinkowstein!
• Viena analyzes possible logos for business
• No4ces different colors affect company image
• U4lized Photoshop to experiment with image
• Entrepreneurs started a video company
• Men4oned that compe44on is biggest challenge
• Looked for ways to stand out
Mariana Martinez Professor Klinkowstein!
Part B
Mariana Martinez Professor Klinkowstein!
Mariana Martinez Professor Klinkowstein!
Lines!
Mariana Martinez Professor Klinkowstein!
Arcs
Mariana Martinez Professor Klinkowstein!
Grid
Mariana Martinez Professor Klinkowstein!
Irregular Shapes
Mariana Martinez Professor Klinkowstein!
Monochromes
Mariana Martinez Professor Klinkowstein!
Black and White
Mariana Martinez Professor Klinkowstein!
Bright Colors
Mariana Martinez Professor Klinkowstein!
Dark Colors
