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Making LinkedIn Work
for Your Business
One Internet Day: #PHRelief
November 22, 2013
Des WalshBusiness Coach, Social Media Strategist,
LinkedIn Expert
linkedin.com/in/deswalsh
Disclaimer
This presentation is for information only, should not be taken as representing the official views of
LinkedIn and should not be construed as constituting business or financial advice.
Logos are copyright of the respective companies.
Des Walsh has no business connection with the LinkedIn Corporation.
What You Will Get From This Webinar
√ 7 Point Plan for LinkedIn Success
√ How to Invite Connections without Getting Rejected or Ignored
√ 5 Basics for an Effective LinkedIn Profile
√ A Surefire Way to Get Valuable Recommendations
√ A Fast, Simple Way to Get Content for Your Updates
√ How a Company (or Brand) Page Can Help Your Business
√ How to Use LinkedIn Groups to Power Up Your LinkedIn Engagement
√ Inspiration to Take ACTION Now!
7 Point Success Plan
1. Define your business and LinkedIn purpose
2. 100% professional profile
3. Build your network strategically
4. Give and get recommendations
5. Daily updates – profile & company pages
6. Optimise company page
7. Participate in targeted Groups
Purpose
Why LinkedIn?
What Value for Your Business?
Professional Profile – 5 Basics
1. Professional Headline - customize
2. Professional photo
3. Summary – Story + SEO
4. Customise web links & profile link
5. Use multimedia
Summary – 5 Points
1. Your ideal client's concerns
2. Why you to help
3. Personalize
4. Story, not shopping list
5. Multimedia
Build Your Network Strategically
create a network, not a collection
it's not about friends, it's business
you don't have to invite everyone
you don't have to accept every invitation
be personal (no boilerplate invitations)
participate (in sharing mode)
My Simple, 3 Options Inviting Formula
Remind
Flatter
Intrigue
Recommendations
easier to get when you give first
ask for the recommendation you want
wait till they know you before you ask!
Updates
Profile + Company Page
Content sources
LinkedIn Pulse
Feedly
Scoop.it
delicious.com
Company page
Groups - Participate
Review: 7 Point Success Plan
1. Define your business and LinkedIn purpose
2. 100% professional profile
3. Build your network strategically
4. Give and get recommendations
5. Daily updates – profile & company pages
6. Optimise company page
7. Participate in targeted Groups
Copyright and Image Credits
All logos in this slide deck are copyright the respective owners. The slide deck is copyright © Des Walsh 2013. Please ask Des - deswalsh(at)gmail.com - if you wish to use it for other audiences: permission will not be unreasonably withheld.
Image credit: Hand Milking a Cow, Smith, D. Darian via Flickr CC BY 2.0 http://www.flickr.com/photos/state_library_south_australia/3902540208/
Gold panning, Australia 1900 – via Wikimedia Commons: Powerhouse Museum: CC BY-SA 3.0 http://commons.wikimedia.org/wiki/File:Gold_panning,_Australia,_1900.jpg
@deswalsh
http://linkedin.com/in/deswalsh
Web: http://deswalsh.com
LinkedIn services
http://deswalsh.com/linkedin
