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www.laurensegapeli.com This is a sample version of a longer presentation. Completed while working at Coffee with Krisstina. Presented by Oscar Davila Design by Lauren Segapeli
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Building Your
Infrastructure
Oscar Davila Presents
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Oscar DavilaSocial Media | Marketing Director at GoodLife Team
linkedin.com/in/oscardavila
@oscardavila
chocolate, sushi & helping others connect
There are 200 million registered LinkedIn users worldwide. (Source: Mashable)
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Trust in LinkedIn
87% 49%Trust LinkedIn as a source of information affecting decision making
Find LinkedIn to be a good source for word of mouth information on brand experiences
#CWKiNSIGHTS#CWKiNSIGHTS#CWKiNSIGHTS#CWKiNSIGHTS (Source: Survey of 1,900 LinkedIn members, 5/2012)
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LinkedIn Types & Their Relationships
Ads
User’s Profile
Company
Groups/Organizations
Job Postings
Can display 1 or more
(Source: LinkedIn)
Can display 1 or more
Can have 1 or more
Can have 1 or more
Can post 1 or more
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Do’s & Dont’s
Do
Complete your entire profile
Provide a call to action or a value proposition in your Summary
Have a great professional photo of you that conveys your personality.
Write recommendations. Request recommendations.
Attach an email you will keep and use throughout your lifetime.
Add your LinkedIn url to your email signature.
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Do’s & Dont’s
Don’tCreate an account and abandon it.
Use pictures that are dated or awkward.
Add everyone, connect with people that you can provide value to or provide value to you.
Use canned invitation to connect. Make it personal.
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Mobile App»
