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The vision for Europeana and the European landscape
DM2E kick-off meeting
Berlin, 2nd March 2012
Overview
Europeana strategic plan
Current landscape
Moving to a user focus
Europeana Libraries
Transition to Europeana Research
Quick summary of the Europeana Business Plan 2012
APENET
Europeana
tekst tekstLo
uvre
TEL
Roya
l Dutc
h L
Ibra
ry
National Archive
2005-2011
Segmenting the user base
researcher
cultural tourist
student
general public
EuropeanaAPI
general public
marketingdistributetoolsenrich
the value chain
cultural tourist
researcher
Europeana
aggregate
Europeana.eu
TEL
general public
researcher
cultural tourist
The EuropeanLibrary
Europeana
Europeana Libraries
Europeana Libraries – new partnership
Image title
Informal feedback from the Europeana Libraries Review
In year 2, we should deepen our understanding of the brand strategy and the concept of
‘researchers’. What is the role of the citizen scientist, for example?
Europeana Research
Europeana Research
• Came out of a report commissioned as part of the Europeana Libraries project
• Report recommended that The European Library be positioned as Europeana Research
• Boards decided
Maintain The European Library until the end of 2012
Work with the other domains to establish Europeana Research
Europeana Research
• Focus on aggregation and interoperability of a wide range of scholarly materials
Open access repositories, grey literature, large datasets etc
Create interoperability between these different types of material
Make it accessible through a Europeana Research portal and distribute it through other services
• Continue the current libraries partnership
• Extend the partnership to other domains
• Work with research infrastructures DARIAH and CLARIN
Business Plan 2012
Strategic Plan 2011-2015
AggregateBuild the trusted source for cultural heritage
1.1 Partner network (Annette Friberg)
Objective: Facilitate the development of a strong partner network
Domain National
Museums
Libraries
Archives
Support National and Vertical aggregation
10 workshops
New Partner Development
PublishersCreative Industries
Public-private partnerships
5 publishers
API Implementations
150 Implementations
Support the Europeana Network
Increase diversity and participation
1.2 Content (AF)
Objective: To improve the overall quality of the content repository with a special emphasis on AV material
150 thousand
AV
Image
Text
14 million
6 million
300 thousand
20 million
2011
Sound
Sound
24 million
2012
450 thousand AV
16 million
7 million
550 thousand
Image
300% increase17% increase
FacilitateSupport the cultural heritage sector through knowledge transfer, innovation & advocacy
2011 2012 2013
ApeNetApeNet APEX
4 projects subcontrating?
Euoropeana Collections 1914-1918
EuroPHOTO
ARROW Plus
PATHS
Natural Europe
Linked Heritage
OpenUp!
ECLAP
Europeana Regia
Judaica
Digitising Contemporary Art
ThinkMotion
> 12 contributing projects
2011 2012 20133
ASSETSASSETS
PrestoPrimePrestoPrime
European LibrariesEuropean Libraries
EUScreenEUScreen
CARARECARARE
HOPEHOPE
Wiki UploadWiki Upload
Participate in 1 new partner project
BHL EuropeBHL Europe
Europeana InsideEuropeana Inside
CommitCommit
Europeana Version 2Europeana Version 2Europeana Awareness
Europeana Awareness
Europeana Version 1Europeana Version 1
Europeana EducationEuropeana Education
Europeana ResearchEuropeana Research
2 core projects, 2 new proposals
2.2 Advocacy (Georgia Angelaki)
Objective: to raise awareness and to create buy-in for open data
Awareness WP5
Toolkit
Europeana Licensing Framework adoption
Workshops Case Studies5 million open license objects
RIghts Related Policies
Coms tools Papers Lobbying
Develop advocacy positions to influence rights-related
policies
Scoping paper
Cultural Commons
Presidency events
Recommendations
Develop the ‘European Cultural Commons’ as a
concept, a movement and a business model
Track 1: Connecting Society Through Culture
Track 2: European Cultural Commons
Cyprus Presidency (?)
(Europeana Network AGM
Awareness Kick-off (KB, 25-27 Jan)
Community collections(Public Libraries)
(Burgos, 9/10 October)
2.3 PR & Corporate Communications (events)
Hack Days
A B CDan
mar
k
Belgi
um
Pola
nd
Jan Jul DecJun AugMay Sep Oct NovFeb Mar Apr
Community Collections Training (Oxford, 7/8 Feb)
Community Collections A
B
C
D
E
Dublin (20/21/22march)
Slovenia (27/28/29 march
)Danmark
Preston- UK 9/10/11 march)
Luxemburg (5/6/7 march)
Awareness Event (Brussels, 9 May)
Europeana /Plenary(Leuven,13/14/15 Jun)
Digital Agenda Assembly(Brussels, Jun 21/22)
Danish Presidency (Kopenhagen, 18/19 April)
Awareness WP1
2.4 R&D (Antoine Isaac)
Objective: improve the relationship between the R&D community and Europeana
R&D agenda R&D results
Product DevelopmentR&D expertise network
With Europeana V2 WP7
R&D results EDM
All Europeana meta data published as LOD
Distribute Make heritage available wherever users are whenever they want it
Tech
nica
l Tea
m Product Team
Analyse
Conceptualise
Specify
Evaluate
Identify
Implement
User centered Product Design cycle
Marketing
Ingestion
Programme Management
GLAM
GLAM
Channel Users
Portal Mobile
LODAPI
Widgets Apps
Service Type
GLAM
SEO
Awareness/referral traffic
6 million visitsGLAM marketing
UGC Galleries
Virtual Exhibition
sEnd user marketing
30.000 object shares
2.2 Marketing & Communication (Anne Marie van Gerwen)Objective: To develop effective product/market mix and involve our networks more efficiently
Pro
GLAMGLAM
Professional servicesUser satisfaction
Awareness WP2
Engageusers in new ways with content and curators
Anne Marie van Gerwen
Engagement
David Haskiya
Aubery Escande
In conclusion
Don’t reinvent the wheel
Work with and improve what’s already there
Build strong partnerships and networks with others