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Tips for academics on how to create and optimize one's personal digital identity.
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Look Good When You're Googled:
Creating and Optimizing Your Digital Identity
2014 ACRL New England Chapter Annual Conference
Amanda IzenstarkReference & Instructional Design Librarian
University of Rhode Island@znstrk #acrlnec2014
Why does this matter?
You will be Googled (or Bing-ed, or DuckDuckGo-ed…)
Why make it hard for your audience to find you?
How do you look online?
Things to Consider
• Is it easy to find yourself?
• Are you satisfied with what you see?
• How easy is it to find your contact information?
Grab your device – let’s check!
• Google & Google Image Search
• Bing
• DuckDuckGo
What did you find?
• Is it easy to find the real you?
• Are you satisfied with what you saw?
• How easy was it to find your contact information?
Creating Your Digital Identity
First, do no harm...
Hughes, M. (2013). US teacher suspended after racy Twitter photos - Telegraph. Retrieved from http://www.telegraph.co.uk/news/worldnews/northamerica/usa/9841119/US-teacher-suspended-after-racy-Twitter-photos.html
So when folks Google her?
https://www.google.com/#q=carly+mckinney
Maybe that’s a bit much…
Consider This
Retrieved from Twitter, 29 April 2014
Retrieved from Twitter, 29 April 2014
Retrieved from Twitter, 29 April 2014
But You’re Not a Robot
Retrieved from Twitter, 7 May 2014
What to do?
Some Tips
From Gradhacker
• Develop a personal brand– Same picture, same name,
everywhere
• “Be professional, be personable”
Manage Your Digital Identity -http://www.insidehighered.com/blogs/gradhacker/manage-your-digital-identity
Provide More than Facebook
Enhance Your Image: Social Networks
Twitter• Find & follow colleagues, classmates,
committee members, etc.SlideShare, Prezi
• Upload presentations, share them with colleagues around the world.
• Embed presentations in other tools. LinkedIn
• Professional social network.• Link to SlideShare, Twitter, others
Hands On
Start a LinkedIn Account• www.linkedin.com
Already have an account? • Log in – www.linkedin.com • Find someone at your table to
connect with!
Recommendation: Don’t have LinkedIn import your contacts. That can be kind of creepy.
Enhance Your Image: Academic Tools
Google considers these important, and prioritizes these in search
engine results.
Google Scholar Citations
• Connects you to your work in Google Scholar (including materials in your institutional repository)
• Verified through your academic email address
• Easily export your citations to a citation manager
Academic Social Networks
These allow you to find, follow, and sometimes read papers from other researchers.
• Academia.edu
• ResearchGate
Social Media Data and More
ImpactStory
• Profile aggregates SlideShare views, citations, mentions in social media, etc.
Citation Managers with a Social Twist
Zotero• Make your profile and library
public?
Mendeley• Has groups to join and follow
Hands On
Set up a Google Scholar or ImpactStory Profile
Google Scholar Citations• scholar.google.com/citations
ImpactStory• www.impactstory.org
Enhance Your Image: Advanced Level
These tools allow you to create your own personalized portfolio for free (or relatively cheap):• Google Sites• WordPress• SquareSpace
Special Considerations
Authority Control
Pick a name and stick with it - at least professionally.
Use standardization tools• Like a DOI for YOU• ORCID iD – www.orcid.org • ResearcherID –
www.researcherid.com
May Subd Geog
Differentiate yourself from others by using a location in your tagline wherever possible.
• State• City• Institution
Hands On
Register Your Name
ORCID• www.orcid.org
Already have an ORCID iD? Get an invitation to register for ResearcherID• www.researcherid.com
Homework: Optimize!
• Connect with others
• Add your SlideShare presentations to LinkedIn
• Export your citations from Google Scholar to ImpactStory
• Add your ORCID iD to ImpactStory
Special Note
• It may take some time for Google to find your new information.
• Google yourself periodically to see what’s there.
Questions? Comments?
